...Whenever I need an effective, creative marketing or strategy solution for our business, refine+focus is my go to consulting firm who has delivered time after time after time. They have worked closely with us in building winning go-to-market teams...as well as assisting us in the research and development of new products. refine+focus is our "secret weapon," able to respond to our critical and urgent strategic needs. They are one of the only firms that I trust 100% with our business needs.
The UNHabitat Youth Fund is a leading and unique UN program for partnering with young social entrepreneurs at the grassroots level through a web of support programs. Through our pro-bono partnership with refine+focus, we have developed new programs, streamlined our strategic thinking and opened up new avenues to strengthen our brand and program. I would recommend anyone with a desire of improving their strategy or program to work with refine+focus.
refine+focus transformed us. With their trademark warmth and humor coupled with sharp and fearless insight, they led us in tackling our internal struggles regarding staff and capacity building, guided us toward a focus and clarity of mission. Thanks to their tireless coaching, I received a fellowship in social justice innovation by the Nathan Cummings Foundation as they then took us to the next level, supporting our fundraising, staff, morale, shared sense of purpose, and working with us to create a three year plan in an intense process of strategic planning. Our campaigns have become far more effective, gaining more media coverage and more strategic partnerships.
Thank you for your tireless efforts on our behalf to help us drive Mother’s Day. Overall sales finished up about 43% to last year. Web traffic was up 82% and web orders increased by 50% -- a huge win for Dancing Deer.
refine+focus is a partner that works closely to understand how to message in the right way to benefit the positioning of the company and where that message needs to go. refine+focus’ ability to communicate through the organization and to touch so many parts of the company help them deliver great results
refine+focus team is meticulous, creative, driven, humorous and deliberate. The team helped our Delhi based organization Indus Action explore ways to structure a platform meant to connect disadvantaged families with volunteers in India. The session took form of an extremely well designed and rich workshop. Every detail was thought through, and the knowledge, care and fluidity were just the right ingredients for a very useful exercise. To make 8 strangers care about an organization does take the right and powerful intention, and we are so grateful to the team for giving Indus Action this guidance and support. Their follow ups have been extremely pointed and action oriented. They are true masters of creating an invigorating, open and thoughtful space to make magic happen!
When I worked for the Guardian Media Group, refine+focus was hired to train a new team of Digital Media Executives, of which I was one. The standard of training and inspiration I gained from Zach was explosive and I have never looked back since. … If you are wondering whether refine+focus will make a difference to you and your business, you are asking the wrong question. The question you want to ask is, "Can I cope with the success they will create?"
refine+focus has worked with us at Guardian Media Group Radio over the past few years and has provided fantastic insight into digital media commercial strategy. They helped me refine my management style and approach to projects.
Through Zach and refine+focus, I learned how to be comfortable with the unknown, how to make clarity from ambiguity, and how to approach business challenges in different, more holistic ways. This type of thinking made the wider team and myself more thoughtful and effective brand strategists....One of the most important business lessons I learned while working for refine+focus is the power of relationships. Zach is deeply committed to the people and businesses he works with, which gave me a new outlook on what “partnership” means.
Our clients are ambitious, desire meaningful growth and manage complexity in new and established markets. They seek highly creative approaches to launch and lead.
We gain clarity on the business situation, understand stakeholders’ wants and needs, identify areas of alignment and misalignment, while defining the results, and timeframe, we aim to achieve through strategy.
We conduct primary research and identify external research.
Through our reverse engineering process, we visualize the best future state of your business and an approach for realizing it.
We develop strategy by creating the right framework that translates discovery insights into actionable results.
This process provides a clear roadmap to achieve results while prioritizing approaches and initiatives according to clear criteria.
We deliver through hiring, program and vendor management, training, social and content marketing execution and many custom approaches.
Our delivery process allows us to execute according to our strengths and leverage our trusted network of experts to deliver on a range of solutions. Strategy informs our delivery and ensures results.
We are social - savvy growth strategists. We fulfill our purpose by refining and focusing to deliver the signature clarity through which all growth occurs.
Image Credit: Instant Pot introductory video, minute 2:50 It’s become practically common sense within many marketing circles that companies that develop tightly knit communities around their brands always do better than competitors that don’t. When passionate consumers not only swear by a product or brand but also engage with each … Continue reading When Brand Communities Become Cults—Lessons from Instant Pot’s Social Media Success
Every time we hear a keynote address about marketing trends, it feels like someone is talking about the weather. The climate is always changing (usually for the worse), and yet people never seem to pay attention and keep doing the same old thing. But you can bet the 18,000 attendees … Continue reading Winter is Coming for Marketers – Inbound 2016
This post is written by Hemakshi Meghani of IndusAction and Harvard Kennedy School of Government It is really easy to get trapped in our echo chambers and feel stuck. Innovation needs the right partners, but most importantly diverse partners. refine+focus, among other things, does an amazing job of bringing the best … Continue reading Building a Successful Platform? A Workshop with Industry Experts Is What You Need.