Strategy to Action

Business Growth & Marketing for a Social World

Capture competitive advantage, set and achieve goals with the refine+focus strategy roadmap. As we build it together, you will articulate your vision while building buy-in from key stakeholders at your company or organization. Plans are custom and consist of designing a value proposition, positioning, messaging, marketing and communication channels.

Typically, clients engaging us in these services seek to clarify their goals and produce a unified vision to get behind. Once in place, this roadmap is a critical tool to develop business, go to market, and develop new approaches to marketing strategy.

Deliverable A signature refine+focus process which creates clarity for the senior executives and a written strategic plan.

Business Planning for High-Growth Companies

We build lean business and marketing plans for high-growth companies. Our clients use them to raise money, allocate resources, plan for success and pursue strategic advantages.

In the planning process, we involve our partner ecosystem ensuring a business strategy which is shaped through perspectives of best of class experts in a variety of professional fields. This is an effective process for clients at various stages of their growth cycle, especially from seed to series B.

Recently, larger companies have been engaging us for these planning exercises as they want to act and think with more agility.

Deliverable A comprehensive and tailored business plan according to the business’ audience, goals and purpose.

Corporate and Executive Social Media

Corporate leaders seek our social media services to build their professional brand and develop new avenues for business growth through strengthening existing relationships and forming valuable new ones. What makes our approach better and different is the ability to communicate an executive’s story with skill and relevance to the right audiences and through the best channels. We typically start on LinkedIn with a leading executive, then build standards for the company and train the organization. We then expand to relevant social channels cultivating an audience, developing thought leadership content, and creating individual and company-wide engagement programs.

Social and Digital Marketing

Vendor Selection Management

Clients ask us to identify and manage vendors because we’re constantly performing this service for our clients. Providing a similar service for years lets us get to know the market, its leaders and hidden gems. Since we like to match both services and cultures, we typically offer this to our existing clients only.

Deliverable Exceptional process resulting in efficient vendor selection

Social Media and Content Marketing

Your target audience is learning, listening, sharing and endorsing deals, products and services on social media right now.  Companies and causes who understand how to create value through real-time social marketing and listening are at an advantage. They form meaningful relationships with influencers. They are the first to know about industry trends, and they gain a first-hand experience with their buyers, not just as numbers, but as dynamic people.

We have seen exceptional results using social media as a way of:

– Improving brand reputation and positioning

– Cultivating relationships with leading influencers

– Gaining insights to shape new product development

– Providing real-time customer service and crisis response management

Each client has unique needs, therefore each project is exclusively designed to provide solutions to specific challenges. Different forms of deliverables include executive and corporate training, written guides with industry-focused best practices and customized workshops.

Impactful Presentations

We have worked with a range of clients, from start-ups to investors, brands to large organizations, who need compelling presentations which cut through the clutter. Applying our background in design thinking and visual storytelling, we deliver clear and effective messages that simplify the complex.

We help our clients prepare for these critical presentations ensuring that every moment they spend preparing with us translates into a positive outcome with their audience.

Deliverable A visually stunning and compelling presentation for investors, corporate and organizational audiences

Workshops

Social Media for Executives Training

These workshops help executives build and maintain a personal brand, improve digital communication skills, work towards recognition as thought leaders and leverage social media channels to connect with their most valuable audiences.

This training is customized according to each executive’s needs, goals and experience levels.

Deliverable: An optimized social media presence, social calendar with training, ongoing brand management and confidence building techniques that produce results.

Get Unstuck: Solution & Clarity Session with

Lean Strategy | Design Thinking | Social Marketing

Bring us your business problem, strategic objection or meaningful business or organizational challenge. We have a unique process of creating a solution. In a 2.5 hour strategy session we will clarify the problem, identify the opportunities and develop a unique and agile solution.

We use a variety of tools including design thinking best practices, value proposition building, lean canvas methodology, and objective development. This helps to create solutions and approaches to difficult problems, many of which are addressable by a company or organization’s own ecosystem. Our core team and select subject matter experts participate in the session. Results guaranteed and the focus is on actionable solutions.

Fresh thinking to unlock business and brand development challenges.

Deliverable Actionable, Prioritized Recommendation, Pitch Review, Value Proposition Review, Target Persona Review