Strategy to Action
Business Growth & Marketing for a Social World
Capture competitive advantage, set and achieve goals with the refine+focus strategy roadmap. As we build it together, you will articulate your vision while building buy-in from key stakeholders at your company or organization. Plans are custom and consist of designing a value proposition, positioning, messaging, marketing and communication channels.
Typically, clients engaging us in these services seek to clarify their goals and produce a unified vision to get behind. Once in place, this roadmap is a critical tool to develop business, go to market, and develop new approaches to marketing strategy.
Deliverable A signature refine+focus process which creates clarity for the senior executives and a written strategic plan.
Business Planning for High-Growth Companies
We build lean business and marketing plans for high-growth companies. Our clients use them to raise money, allocate resources, plan for success and pursue strategic advantages.
In the planning process, we involve our partner ecosystem ensuring a business strategy which is shaped through perspectives of best of class experts in a variety of professional fields. This is an effective process for clients at various stages of their growth cycle, especially from seed to series B.
Recently, larger companies have been engaging us for these planning exercises as they want to act and think with more agility.
Deliverable A comprehensive and tailored business plan according to the business’ audience, goals and purpose.
Corporate and Executive Social Media
Corporate leaders seek our social media services to build their professional brand and develop new avenues for business growth through strengthening existing relationships and forming valuable new ones. What makes our approach better and different is the ability to communicate an executive’s story with skill and relevance to the right audiences and through the best channels. We typically start on LinkedIn with a leading executive, then build standards for the company and train the organization. We then expand to relevant social channels cultivating an audience, developing thought leadership content, and creating individual and company-wide engagement programs.