September 4th, 2020 by Purnima Thakre
Not the same stories with more tools, or the same stories on different marketing channels. Better. Stories.
Start with your LinkedIn summary section. Imagine you were asked the perfect question that set you up to tell a powerful story. Try it and answer it. For example, “tell me a story that shows me how much you love what you do.”
If you’re a brand, start with gathering the many stories about you. Discuss what you like about them. Explore them by acting (seriously, act it out) or drawing the story out. Only then see how they come to life with media.
You’ve created a strategy for your brand messaging, but have you created a strategy house for your brand storytelling? Create compelling situations and narratives in which they come to life.
Our brains are preprogrammed to respond to stories. It’s been this way since before the creation of the pen.
You don’t have to create a new story to be effective, simply repurpose one of the existing 7 plot lines: 1. Overcoming the monster 2. Rags to riches 3. The quest 4. Voyage and return 5. Comedy 6. Tragedy 7. Rebirth
(Source: Christopher Booker, Seven Basic Plots)
One day our team was working on a content calendar for one of our clients. We decided to take one important benefit about the brand, ‘it helps people feel better,’ and we turned that benefit into stories by casting it into the different aforementioned plots: escaping the monster became a journey to run from illness, and rags to riches turned into a story of good luck and good fortune finding the product. This simple exercise transformed brainstorming and list making into imagining and meaning making. The results were far richer.
The desire to tell better stories is where it all begins. Like the topic, read on Why Your Brain Loves Good Story Telling?
Want to learn more about effective storytelling? Check out our LinkedIn Live “Tell Stories Better” : A Live Event Recorded.