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It’s 2020, Learn from Your Customer

Your customer has all the answers. The art, however, lies in being able to gather those insights efficiently and act on them effectively. 

Why getting it right matters

Sustain growth. If you care about your customer and meet their needs, you won’t need to worry about the competition. 

Save resources. According to research by Vonage, an estimated $62 billion is lost by U.S. businesses each year following bad customer experiences. By understanding your customer and their customer journey, you can optimize your business to provide the best customer experience.

Via Paco.com

 

Build your ability to pivot. If you know your customer inside and out, you will know how to meet their deepest needs even when situations change. For example, Netflix recognized that pre-COVID consumers liked to stream shows and have communal viewings. During COVID, Netflix developed Netflix Party as a way for people to be able to continue to do this despite social distancing.

What to learn from your customer

Learn everything you possibly can (then ask WHY). Learn about their behavior, psychology, likes-dislikes, needs-wants, what they love-hate, what they are trying to achieve and more. Above all, learn the why behind all of those behaviors and feelings.

Via Hyken.com

How to learn from your customer

A mindset change requires breaking down past barriers and starting new habits.

Listen with empathy and objectivity. It’s imperative that companies listen with empathy, not judgement. Learning from customers is best when companies are curious and open to learn, not seeking to justify.

Break corporate barriers and stop working in silos. Empower everyone in your organization to be obsessed with understanding your customer. Not just the frontline of sales and marketing. 

Form new habits to support a culture of curiosity. Insert the customers’ voice in decisions and continue to gather customer insight from objective surveys, interviews, and co-creation. Use Strategyzer’s customer insight cards to capture what you discover.

Want to learn more about the art of learning from your customers? Here is our Live session recorded. 

Empowered Women: How to Have a Life While #WFH, a Conversation with Carolina Fowler

With COVID-19 causing a mass shift to remote working for the majority of businesses, could working from home be the future?

What was once a limitation, could render a fruitful and creatively liberating professional path. Carolina Fowler, a member of the refine+focus team for over 10 years now who has built her entire career from home, shares the benefits of working from home.

Tune into this episode of Empowered Women Series to learn how to make your work from home work life productive and without affecting the quality of your actual life. Carolina has shared tips on everything about #WFH, from family time to increased focus, learn more about how to make the most out of this time at home, or about what might be the right choice for you in the future.

Carolina is a key member in the Empowered Women Series leadership team and has been instrumental in our success; we value her opinion and experience. 

Listen to Carolina’s story and many others at our podcast, Empowered Women Series: https://www.buzzsprout.com/660247/3001705-e21-master-the-art-of-working-from-home

Empowered Women: How to Navigate the Social Impact Sector, a Conversation with Karen Ansara

Interested in the world of fundraising and philanthropy?

Now you have the opportunity to learn more from an industry expert, Karen Ansara, about the ins and outs of social justice work.

From putting yourself out there and taking advantage of every opportunity you can get your hands on, to maintaining work-life balance, to finding something you’re passionate about and running with it, Karen’s advice spans the world of philanthropy as well as applying to other career paths and aspects of life.

Listen and learn more about following your passion and keeping your creative juices flowing throughout different parts of life.

Have you ever been part of a fundraising effort? Do you have any philanthropy tips and tricks that we should know?

 

Curiouser with Google’s Amrit Dhir

Curious people make the best teachers. They ask insightful questions, follow their instincts and solve problems in unexpected & refreshing ways. Notice how their mind works: everything seems possible when you’re around them.

Amrit Dhir, Head of Global Operations at Google for Startups, exemplifies this. He’s a startup pro, gentleman scholar, rockstar, culture builder and truly authentic soul. I’m confident you’ll learn not only from what he has to say, but also from why he says it. You don’t want to miss this interview. Curious?

Jump to the highlights:

1:50 – Get Inside Amrit’s Head

 

5:05 – Listening & Leadership

 

9:35 – Curiosity and Strategic Planning  

 

16:00 – Rapid Fire Q&A

 

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