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Everyone Has a Plan Until…

“Everyone has a plan until you get punched in the mouth” — Mike Tyson

COVID-19 was the punch in the mouth to many of our best intended strategic growth plans. This created new demand for approaches to planning that incorporate agility and resourcefulness. 

Add innovation to your strategic planning

The traditional process of strategic planning involves growing existing revenue streams and scaling what already works in your business. But the uncertainty of COVID-19 demands innovation planning, which, according to Innovation Zen, “creates new business models, is centered on the market and aims to find new ways of value creation”. 

Strategic planning and innovation planning are different because strategic planning works within your existing business model, while innovation planning unlocks new potential and is significantly more agile.

Via Innovation Zen.com

Tips to get started

We know that any type of planning amidst uncertainty can be daunting, but innovation planning really thrives in this context. We have some easy ways to help you get started and make the process enjoyable and productive. 

Adopt an innovation mindset. Unlocking a creative innovation mindset requires embracing the potential to be wrong, becoming comfortable with ambiguity, and remaining consistent in your efforts. This mindset is imperative to innovation planning because it ensures that you will respond dynamically to the inevitable stumbling blocks and developments that will complicate your planning.

 

Via GeorgeCourous.com

 

Try the business model canvas. The business model canvas is a great innovation tool because of its adaptability and simplicity. Treating it like a vision board for your planning helps you think flexibly about your business. It’s also an adaptable tool because that you can fit to your own needs. If the BMC is too daunting, you can start with Kanban.

 

via This is Service Design Doing.com

 

Use the Lists and Choices method.This very simple approach to planning involves making lists by thinking exhaustively, then editing those lists by making choices. Although it may seem intuitive, it can be incredibly powerful as it encourages us to segment our mindset – first to really think creatively without judgement when we brainstorm, then to be deliberate when we evaluate.

By Purnima Thakre

 

Establish decision making boundaries. To make your planning sessions productive, determine ahead of time how final decisions will be made. Will it be democratic through dot voting? Or will there be one final decision maker?

Via Aalpha.com

 

Try it yourself!

There are numerous ways to approach innovation planning, ranging from changing your mindset to experimenting with new tools. Pick a few of the tips to try and test them out. We’re curious to hear how it goes.

P.S.

Want to learn more about innovative strategic planning? Check out our CEO Zach Braiker and COO Purnima Thakre’s LinkedIn Live event for more best practices and simple tips.

Virtual Curiouser & Curiouser: Insights from our July 2020 Innovation Showcase

As quarantine labors into the summer, refine+focus is here for you with fresh ideas to reignite your wonder. We recently held our signature event, Curiouser & Curiouser, which is dedicated to growing innovative ideas and building meaningful new relationships. Read all about the exciting selection of pieces that our team shared below.

Must Attend

Want to meet other innovative thinkers? Connect by attending an event. Our events calendar is packed with carefully curated events and resources to tickle your curiosity.

Check out our curated events and resources calendar.

The Curiouser & Curiouser Event

The Curiouser community came together on July 13 to each share something that intrigues or excites us. As always, we were struck by the range of ideas that people brought as we discussed everything from the fate of globalism to Panera marketing strategy to innovative nail polish packaging.

Here are the highlights:

Barbara Vanaki shared a presentation on machine learning models and how human bias becomes encoded into big data.

David Tames discussed a film that he has been creating which investigates why we segregate ourselves into opposite opinions and how to deal with intractable fanatics.

Purnima Thakre identified innovation in an unexpected place: nail polish packing! She described how her new Olive & June nail polish kit expertly re-engineered the customer experience of painting one’s nails.

Via OliveandJune.com

Joe Macek shared his enthusiasm for his new investment in SpaceX and their innovative work on Starlink.

Jeff Butler pondered how people make big decisions in their lives, inspired by changes in his plans to balance pursuing an MBA and competing in the 2021 Paralympics.

Catherine Cheng shared an excerpt of world-renowned conductor Daniel Barenboim on how to listen to music.

Harrison Yu raised the question of if globalism, as we’ve seen it since WWII, is dead or merely being reimagined.

Katie Martensen offered an innovative marketing strategy from Panera Bread in which Panera used twitter polls and targeted ads to offer free coffee for the summer to those who participated.

Via Twitter.com

Katherine Cruz discussed her passion project addressing environmentalism, the waste of shoes, and her love of running by creating a resource that helps runners in her community recycle their used sneakers.

Eduardo Pujol highlighted two innovative technologies, Exploding Topics which uses an algorithm to identify trends before they take off, and Crystal, a LinkedIn personality test plugin that helps you learn more about how to engage with your connections.

Via ExplodingTopics.com

Zach Braiker closed the evening with contemplation on how sharing literature builds friendships and a few lines of poetry from The Gift by Hafez-e-Shirazi: ‘Even after all this time the sun never says to the earth you owe me. Look what happens with a love like that, it lights the whole sky’.

An Invitation

Want to join our next innovation showcase? Have a new idea that you’d like to share? Reach out to us at hello@refineandfocus.com and we will let you know if a spot opens up.

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