ideas

Marketing to Women

Women hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that 91% of women believe advertisers don’t understand them.

Innovation You Can Eat

At refine+focus, we believe in the power of storytelling. Sometimes, all it takes to tell an impactful story is the right analogy. One of our favorite analogies combines two of our passions: cooking and innovation.

Ask Better Questions

There are generic and overused questions, and there are questions that resonate, excite, and cut through. Asking the right questions can stop people in their tracks and even lead to a transaction or a new business opportunity.

We at refine+focus have seen firsthand the power of a good question to transform and enrich communication. Whether it’s in a business or personal setting, here’s how you can enhance your questions to get the results you want.

Virtual Curiouser & Curiouser: Insights from our July 2020 Innovation Showcase

As quarantine labors into the summer, refine+focus is here for you with fresh ideas to reignite your wonder. We recently held our signature event, Curiouser & Curiouser, which is dedicated to growing innovative ideas and building meaningful new relationships. Read all about the exciting selection of pieces that our team shared below. Must Attend Want …

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10X Your Curious Culture

Not all organizations approach continuous learning from the same place. Some industries organically attract curious people and companies must sustain that curiosity. Other times, organizations need fresh ways to inspire the curiosity of their employees to foster a continuous learning community. Regardless of the starting point, investing in a culture of continuous learning has clear …

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Curiouser & Curiouser: Insights from Our November 2019 Innovation Showcase

We hosted the last Curiouser of 2019, coming together as a cozy group of colleagues and friends. As the weather gets colder, our excitement for learning and innovation has only warmed. We sowed our curiosity, waiting for it to sprout in the new year.  The Event The event brings together people from all walks of …

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