empathy

Marketing to Women

Women hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that 91% of women believe advertisers don’t understand them.

Innovation You Can Eat

At refine+focus, we believe in the power of storytelling. Sometimes, all it takes to tell an impactful story is the right analogy. One of our favorite analogies combines two of our passions: cooking and innovation.

Ask Better Questions

There are generic and overused questions, and there are questions that resonate, excite, and cut through. Asking the right questions can stop people in their tracks and even lead to a transaction or a new business opportunity.

We at refine+focus have seen firsthand the power of a good question to transform and enrich communication. Whether it’s in a business or personal setting, here’s how you can enhance your questions to get the results you want.

Empowered Women: How to Have a Life While #WFH, a Conversation with Carolina Fowler

With COVID-19 causing a mass shift to remote working for the majority of businesses, could working from home be the future? What was once a limitation, could render a fruitful and creatively liberating professional path. Carolina Fowler, a member of the refine+focus team for over 10 years now who has built her entire career from …

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Empowered Women: Improving Productivity Through Mindfulness, a Conversation with Chitra Lele

Chitra Lele is a world record-holding author of 40 books, who has won over 70 awards and certifications. All before the age of 30. A multitalented, busy woman, Chitra can be found wearing several hats at any given point- either working as a software consultant, churning out books, writing research papers, or inspiring people through …

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