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Tell Better Stories

Not the same stories with more tools, or the same stories on different marketing channels. Better. Stories.

Tell Better Stories

Start with your LinkedIn summary section. Imagine you were asked the perfect question that set you up to tell a powerful story. Try it and answer it. For example, “tell me a story that shows me how much you love what you do.”

If you’re a brand, start with gathering the many stories about you. Discuss what you like about them. Explore them by acting (seriously, act it out) or drawing the story out. Only then see how they come to life with media.

You’ve created a strategy for your brand messaging, but have you created a strategy house for your brand storytelling? Create compelling situations and narratives in which they come to life.

Our brains are preprogrammed to respond to stories. It’s been this way since before the creation of the pen.

You don’t have to create a new story to be effective, simply repurpose one of the existing 7 plot lines: 1. Overcoming the monster 2. Rags to riches 3. The quest 4. Voyage and return 5. Comedy 6. Tragedy 7. Rebirth

Via GoodReads.com

(Source: Christopher Booker, Seven Basic Plots)

One day our team was working on a content calendar for one of our clients. We decided to take one important benefit about the brand, ‘it helps people feel better,’ and we turned that benefit into stories by casting it into the different aforementioned plots: escaping the monster became a journey to run from illness, and rags to riches turned into a story of good luck and good fortune finding the product. This simple exercise transformed brainstorming and list making into imagining and meaning making. The results were far richer.

Before You Go,

The desire to tell better stories is where it all begins. Like the topic, read on Why Your Brain Loves Good Story Telling?

WANT TO TELL EVEN BETTER STORIES?

Want to learn more about effective storytelling? Check out our LinkedIn Live  “Tell Stories Better” : A Live Event Recorded.

It’s 2020, Learn from Your Customer

Your customer has all the answers. The art, however, lies in being able to gather those insights efficiently and act on them effectively. 

Why getting it right matters

Sustain growth. If you care about your customer and meet their needs, you won’t need to worry about the competition. 

Save resources. According to research by Vonage, an estimated $62 billion is lost by U.S. businesses each year following bad customer experiences. By understanding your customer and their customer journey, you can optimize your business to provide the best customer experience.

Via Paco.com

 

Build your ability to pivot. If you know your customer inside and out, you will know how to meet their deepest needs even when situations change. For example, Netflix recognized that pre-COVID consumers liked to stream shows and have communal viewings. During COVID, Netflix developed Netflix Party as a way for people to be able to continue to do this despite social distancing.

What to learn from your customer

Learn everything you possibly can (then ask WHY). Learn about their behavior, psychology, likes-dislikes, needs-wants, what they love-hate, what they are trying to achieve and more. Above all, learn the why behind all of those behaviors and feelings.

Via Hyken.com

How to learn from your customer

A mindset change requires breaking down past barriers and starting new habits.

Listen with empathy and objectivity. It’s imperative that companies listen with empathy, not judgement. Learning from customers is best when companies are curious and open to learn, not seeking to justify.

Break corporate barriers and stop working in silos. Empower everyone in your organization to be obsessed with understanding your customer. Not just the frontline of sales and marketing. 

Form new habits to support a culture of curiosity. Insert the customers’ voice in decisions and continue to gather customer insight from objective surveys, interviews, and co-creation. Use Strategyzer’s customer insight cards to capture what you discover.

Want to learn more about the art of learning from your customers? Here is our Live session recorded. 

Empowered Women: How to Have a Life While #WFH, a Conversation with Carolina Fowler

With COVID-19 causing a mass shift to remote working for the majority of businesses, could working from home be the future?

What was once a limitation, could render a fruitful and creatively liberating professional path. Carolina Fowler, a member of the refine+focus team for over 10 years now who has built her entire career from home, shares the benefits of working from home.

Tune into this episode of Empowered Women Series to learn how to make your work from home work life productive and without affecting the quality of your actual life. Carolina has shared tips on everything about #WFH, from family time to increased focus, learn more about how to make the most out of this time at home, or about what might be the right choice for you in the future.

Carolina is a key member in the Empowered Women Series leadership team and has been instrumental in our success; we value her opinion and experience. 

Listen to Carolina’s story and many others at our podcast, Empowered Women Series: https://www.buzzsprout.com/660247/3001705-e21-master-the-art-of-working-from-home

Empowered Women: Improving Productivity Through Mindfulness, a Conversation with Chitra Lele

Chitra Lele is a world record-holding author of 40 books, who has won over 70 awards and certifications. All before the age of 30.

A multitalented, busy woman, Chitra can be found wearing several hats at any given point- either working as a software consultant, churning out books, writing research papers, or inspiring people through her well-followed LinkedIn.

To most of us, balancing all this might sound unimaginable or overwhelming. But with the help of mindfulness, she has formulated simple ways to balance it all with time to help others.

In our newest episode, Chitra shares her secrets of how she does it – to empower us in balancing it all too.

Learn the simple techniques of deep breathing, mind mapping, emotional tapping, distraction reduction, and other intelligent ways to remain mindful and grounded.

What are your own techniques in improving productivity and living an ambitious, yet peaceful life?

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