customer experience

Marketing to Women

Women hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that 91% of women believe advertisers don’t understand them.

Innovation You Can Eat

At refine+focus, we believe in the power of storytelling. Sometimes, all it takes to tell an impactful story is the right analogy. One of our favorite analogies combines two of our passions: cooking and innovation.

Ask Better Questions

There are generic and overused questions, and there are questions that resonate, excite, and cut through. Asking the right questions can stop people in their tracks and even lead to a transaction or a new business opportunity.

We at refine+focus have seen firsthand the power of a good question to transform and enrich communication. Whether it’s in a business or personal setting, here’s how you can enhance your questions to get the results you want.

The Next Big Thing in E-commerce: Brick and Mortar

Just a decade ago, many people believed that the future of retail was online. Now, it seems like e-commerce needs brick-and-mortar to fly higher.  In 2017, Amazon, the world’s biggest e-commerce player took a surprising move. It acquired Whole Foods and hence controlled more than 450 physical stores. It was enough to raise analysts’ eyebrows: …

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