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Tell Better Stories

Not the same stories with more tools, or the same stories on different marketing channels. Better. Stories.

Tell Better Stories

Start with your LinkedIn summary section. Imagine you were asked the perfect question that set you up to tell a powerful story. Try it and answer it. For example, “tell me a story that shows me how much you love what you do.”

If you’re a brand, start with gathering the many stories about you. Discuss what you like about them. Explore them by acting (seriously, act it out) or drawing the story out. Only then see how they come to life with media.

You’ve created a strategy for your brand messaging, but have you created a strategy house for your brand storytelling? Create compelling situations and narratives in which they come to life.

Our brains are preprogrammed to respond to stories. It’s been this way since before the creation of the pen.

You don’t have to create a new story to be effective, simply repurpose one of the existing 7 plot lines: 1. Overcoming the monster 2. Rags to riches 3. The quest 4. Voyage and return 5. Comedy 6. Tragedy 7. Rebirth

Via GoodReads.com

(Source: Christopher Booker, Seven Basic Plots)

One day our team was working on a content calendar for one of our clients. We decided to take one important benefit about the brand, ‘it helps people feel better,’ and we turned that benefit into stories by casting it into the different aforementioned plots: escaping the monster became a journey to run from illness, and rags to riches turned into a story of good luck and good fortune finding the product. This simple exercise transformed brainstorming and list making into imagining and meaning making. The results were far richer.

Before You Go,

The desire to tell better stories is where it all begins. Like the topic, read on Why Your Brain Loves Good Story Telling?

WANT TO TELL EVEN BETTER STORIES?

Want to learn more about effective storytelling? Check out our LinkedIn Live  “Tell Stories Better” : A Live Event Recorded.

Unlock Your Creativity Gridlock

Maybe she’s born with it… or maybe she’s worked to cultivate it in her life and career. 

The word is creativity—not an inherent trait, but a skill that anyone can build. It’s the lifespring of innovation, and the difference between lackluster and brilliant work. It’s so significant that LinkedIn named it the most important skill in the world

Foster creativity in your work and life

Creativity is as important to business as it is to traditional art. It’s vital to generating novel ideas that push boundaries and drive innovation, and it makes for dynamic and predictive problem-solving. The keys to creativity are diversity and curiosity

Via Unsplash

Diversifying who or what you interact with—from food to culture to people—stimulates creativity by opening you up to new ideas and experiences. In fact, research shows that deeply felt multicultural experiences lead to creativity by broadening your scope of thinking. 

The best way to diversify your mental ecosystem is through curiosity. Remaining curious about the world and implementing continuous learning into your life allows you to lean in to new ideas and embrace uncertainty with a positive attitude. 

Tips to get started

We know that creativity can be hard to come by, especially in the midst of uncertainty. We’ve come up with helpful tips for finding inspiration in the everyday, so you can harness creativity from even the simplest of things.

Listen to something new. RCRDList will send you an email with a new album you should listen to everyday, handpicked by humans, not algorithms. 

Get a different perspective. With WindowSwap, you can enjoy the view from someone else’s window from anywhere around the world. Traveling the world from home just got easier.

Via WindowSwap

Watch a good movie. agoodmovietowatch gives you recommendations for movies that are highly-rated and often little-known. Their wide range of filters, including by streaming platform, makes it that much easier to find what you’re looking for (bye-bye browsing fatigue).

Refresh your space. Breathe life into your home by adding live plants; declutter and get rid of what doesn’t work; rearrange a familiar area to give yourself a fresh perspective.

Explore a different topic. Sign up for a newsletter of a topic outside your immediate interests. Try Robinhood Snacks for finance, Pitchfork for music, The Pop Culture Happy Hour for culture, Business of Fashion for fashion, or NextDraft for news with a twist.

Via Robinhood Snacks

Get creative and go!

Don’t wait on the lightning bolt to strike—try these tips to cultivate diversity and curiosity into your daily life and watch your creative juices flow. 

 

Everyone Has a Plan Until…

“Everyone has a plan until you get punched in the mouth” — Mike Tyson

COVID-19 was the punch in the mouth to many of our best intended strategic growth plans. This created new demand for approaches to planning that incorporate agility and resourcefulness. 

Add innovation to your strategic planning

The traditional process of strategic planning involves growing existing revenue streams and scaling what already works in your business. But the uncertainty of COVID-19 demands innovation planning, which, according to Innovation Zen, “creates new business models, is centered on the market and aims to find new ways of value creation”. 

Strategic planning and innovation planning are different because strategic planning works within your existing business model, while innovation planning unlocks new potential and is significantly more agile.

Via Innovation Zen.com

Tips to get started

We know that any type of planning amidst uncertainty can be daunting, but innovation planning really thrives in this context. We have some easy ways to help you get started and make the process enjoyable and productive. 

Adopt an innovation mindset. Unlocking a creative innovation mindset requires embracing the potential to be wrong, becoming comfortable with ambiguity, and remaining consistent in your efforts. This mindset is imperative to innovation planning because it ensures that you will respond dynamically to the inevitable stumbling blocks and developments that will complicate your planning.

 

Via GeorgeCourous.com

 

Try the business model canvas. The business model canvas is a great innovation tool because of its adaptability and simplicity. Treating it like a vision board for your planning helps you think flexibly about your business. It’s also an adaptable tool because that you can fit to your own needs. If the BMC is too daunting, you can start with Kanban.

 

via This is Service Design Doing.com

 

Use the Lists and Choices method.This very simple approach to planning involves making lists by thinking exhaustively, then editing those lists by making choices. Although it may seem intuitive, it can be incredibly powerful as it encourages us to segment our mindset – first to really think creatively without judgement when we brainstorm, then to be deliberate when we evaluate.

By Purnima Thakre

 

Establish decision making boundaries. To make your planning sessions productive, determine ahead of time how final decisions will be made. Will it be democratic through dot voting? Or will there be one final decision maker?

Via Aalpha.com

 

Try it yourself!

There are numerous ways to approach innovation planning, ranging from changing your mindset to experimenting with new tools. Pick a few of the tips to try and test them out. We’re curious to hear how it goes.

P.S.

Want to learn more about innovative strategic planning? Check out our CEO Zach Braiker and COO Purnima Thakre’s LinkedIn Live event for more best practices and simple tips.

Virtual Curiouser & Curiouser: Insights from our July 2020 Innovation Showcase

As quarantine labors into the summer, refine+focus is here for you with fresh ideas to reignite your wonder. We recently held our signature event, Curiouser & Curiouser, which is dedicated to growing innovative ideas and building meaningful new relationships. Read all about the exciting selection of pieces that our team shared below.

Must Attend

Want to meet other innovative thinkers? Connect by attending an event. Our events calendar is packed with carefully curated events and resources to tickle your curiosity.

Check out our curated events and resources calendar.

The Curiouser & Curiouser Event

The Curiouser community came together on July 13 to each share something that intrigues or excites us. As always, we were struck by the range of ideas that people brought as we discussed everything from the fate of globalism to Panera marketing strategy to innovative nail polish packaging.

Here are the highlights:

Barbara Vanaki shared a presentation on machine learning models and how human bias becomes encoded into big data.

David Tames discussed a film that he has been creating which investigates why we segregate ourselves into opposite opinions and how to deal with intractable fanatics.

Purnima Thakre identified innovation in an unexpected place: nail polish packing! She described how her new Olive & June nail polish kit expertly re-engineered the customer experience of painting one’s nails.

Via OliveandJune.com

Joe Macek shared his enthusiasm for his new investment in SpaceX and their innovative work on Starlink.

Jeff Butler pondered how people make big decisions in their lives, inspired by changes in his plans to balance pursuing an MBA and competing in the 2021 Paralympics.

Catherine Cheng shared an excerpt of world-renowned conductor Daniel Barenboim on how to listen to music.

Harrison Yu raised the question of if globalism, as we’ve seen it since WWII, is dead or merely being reimagined.

Katie Martensen offered an innovative marketing strategy from Panera Bread in which Panera used twitter polls and targeted ads to offer free coffee for the summer to those who participated.

Via Twitter.com

Katherine Cruz discussed her passion project addressing environmentalism, the waste of shoes, and her love of running by creating a resource that helps runners in her community recycle their used sneakers.

Eduardo Pujol highlighted two innovative technologies, Exploding Topics which uses an algorithm to identify trends before they take off, and Crystal, a LinkedIn personality test plugin that helps you learn more about how to engage with your connections.

Via ExplodingTopics.com

Zach Braiker closed the evening with contemplation on how sharing literature builds friendships and a few lines of poetry from The Gift by Hafez-e-Shirazi: ‘Even after all this time the sun never says to the earth you owe me. Look what happens with a love like that, it lights the whole sky’.

An Invitation

Want to join our next innovation showcase? Have a new idea that you’d like to share? Reach out to us at hello@refineandfocus.com and we will let you know if a spot opens up.

It’s 2020, Learn from Your Customer

Your customer has all the answers. The art, however, lies in being able to gather those insights efficiently and act on them effectively. 

Why getting it right matters

Sustain growth. If you care about your customer and meet their needs, you won’t need to worry about the competition. 

Save resources. According to research by Vonage, an estimated $62 billion is lost by U.S. businesses each year following bad customer experiences. By understanding your customer and their customer journey, you can optimize your business to provide the best customer experience.

Via Paco.com

 

Build your ability to pivot. If you know your customer inside and out, you will know how to meet their deepest needs even when situations change. For example, Netflix recognized that pre-COVID consumers liked to stream shows and have communal viewings. During COVID, Netflix developed Netflix Party as a way for people to be able to continue to do this despite social distancing.

What to learn from your customer

Learn everything you possibly can (then ask WHY). Learn about their behavior, psychology, likes-dislikes, needs-wants, what they love-hate, what they are trying to achieve and more. Above all, learn the why behind all of those behaviors and feelings.

Via Hyken.com

How to learn from your customer

A mindset change requires breaking down past barriers and starting new habits.

Listen with empathy and objectivity. It’s imperative that companies listen with empathy, not judgement. Learning from customers is best when companies are curious and open to learn, not seeking to justify.

Break corporate barriers and stop working in silos. Empower everyone in your organization to be obsessed with understanding your customer. Not just the frontline of sales and marketing. 

Form new habits to support a culture of curiosity. Insert the customers’ voice in decisions and continue to gather customer insight from objective surveys, interviews, and co-creation. Use Strategyzer’s customer insight cards to capture what you discover.

Want to learn more about the art of learning from your customers? Here is our Live session recorded. 

How to Walk to Your ‘Why’ (if you can’t run it)

Remember the eye-opening 2007 statistic that we spend one-third of our lives working? In the era of remote work where the line between our professional and personal lives have become increasingly blurred, we can no longer pretend that our purposes are entirely separate too. 

Investigating and reflecting on your why is critical to feeling fulfilled in your life and it can even make you a better employee. Yet many of us don’t know where to start. 

Here’s our actionable roadmap to help you identify your why, then live it every day.

Defining Your Why

The first step towards living your why is knowing what it is. 

Start with Simon Sinek’s TED Talk that’s garnered over 50 million views. He turns to neuroscience to help people understand their purpose and drive.

Draw 5 pivotal moments from your life that exemplify your why. This exercise not only helps you reflect, but research also shows that the act of drawing inspires new insights.

Write up your ideal job description. This reflective practice can help you articulate what’s missing from your life.

Ask yourself three questions. Does your work excite you? Does it challenge you? Does it add value? When you can shout an enthusiastic yes to all three, you have likely found your why.

Via AgileCoffee.com

Getting Your Why Into Your Day

For many of us, living our why in their purest form may not be feasible. Yet there are many ways to integrate your purpose into your existing routines.

Deliberately build your day – Identify the things that bring you energy and integrate them into your other tasks. For example, if you really enjoy talking with others, schedule virtual work sessions with friends to help you feel invigorated all day.

Find ways to contribute your strengths – Do things that are meaningful and allow you to bring your best contribution. If you have a passion for graphic design, volunteer that skill for a cause that you care about. Check out CatchAFire.org, where individuals can volunteer their professional services for the social sector.

Keep learning – Practicing continuous learning can reignite your why if you feel stagnant. Check out our curated, actionable tips here.

Strive for a work/life equilibrium – That’s obviously much easier to write than it is to live. But organizational psychologist Adam Grant’s podcast WorkLife is packed with tips and insights to help make it a little easier.

Via CatchAFire.org

 

Living your why can be a daunting task, and like anything else, you must walk before you can run. Start living your why today by using these concrete exercises to inspire reflection and practice your why a little every day.

Want to help your employees live their why? Start by instilling a culture of continuous learning that fosters individual exploration. Check out our own Zach Braiker and Purnima Thakre’s LinkedIn Live on growing a culture of continuous learning at work.

10X Your Curious Culture

Not all organizations approach continuous learning from the same place. Some industries organically attract curious people and companies must sustain that curiosity. Other times, organizations need fresh ways to inspire the curiosity of their employees to foster a continuous learning community.

Regardless of the starting point, investing in a culture of continuous learning has clear benefits. One study found that curiosity increases job satisfaction, engagement, and innovative behaviors. Further, research published in the Harvard Business Review found that cultivating curiosity develops employees’ adaptability and creates conditions that foster trusting, collaborative professional relationships. 

Here are seven proven tips and techniques for growing a culture of learning to help organizations harness its value:

Start a co-learning Slack channel.

At refine+focus we encourage our team to share any cool resources, articles, or webinars that peak their interest. It’s become a hub of knowledge, discussion, and exploration.

 

Via refine+focus’ co-learning slack channel

 

When onboarding, look for the profile of an intellectually curious candidate.

A report from Merck found that employees who scored high on the curiosity index often viewed themselves as detail-oriented, thoughtful and energetic decision makers who brought positivity to their organization. 

 

Via Merck.com

 

Create a space that incubates curiosity.

Thriveglobal.com recommends creating time for research and reflection, always asking ‘why’, and converting the discomfort of not-knowing into curiosity and excitement.

 

Via TeachThought.com

 

Bake curiosity into meeting agendas.

According to Harvard Business Review, companies can take project agenda items and reformulate them as questions. These new agendas drive engagement and participation by focusing on questions like “how should we prioritize these projects?”. 

 

Via Flickr.com

 

Create a resource catalogue and offer programs that support it.

Novartis offers an extensive training catalogue with a range of upskilling opportunities. The catalogue features resources in multiple languages and includes in-person training programs, online courses, books, audiobooks, podcasts, and Ted Talks. According to Forbes, Novartis also has a program that allows employees to learn and grow for 100 hours per year through employer-paid education. 

 

Via Novartis

 

Have a question of the week and start using #GreatQuestion.

SurveyMonkey holds weekly town hall meetings on the question of the week, selected by employees through a survey. SurveyMonkey also fosters a culture of supporting questions using #GreatQuestion in their Slack channels.

 

Via Teamgantt.com

 

Incentivize and gamify curious behavior.

Workday offers an annual innovation award to foster new, creative solutions while other companies like AT&T hold hackathons and E3 has a peer to peer recognition program.

 

Via AT&T.com

 

There are numerous ways to approach continuous learning. From instituting a new hashtag to building curious spaces, prioritizing and protecting time for curiosity and exploration can help organizations win the fruits of continuous learning. Pick a few of the tips to try and take a conscious, iterative approach to testing them out. We’re curious to hear how it goes.

P.S. Want to learn more about continuous learning? Check out our CEO’s Zach Braiker and COO Purnima Thakre’s LinkedIn Live event on the principles and practices of a continuous learner. 

The Continuous Learner Journey

Continuous learning is a way of life. And like exercise, those who are committed to it see numerous benefits in their health, wellness, and careers. Yet not everyone encounters continuous learning the same way, which is why we must approach the topic differently for each type of person.

The Skeptic

If you need a reason to believe the benefits of continuous learning, start with the fact that those who learn continuously succeed. Research has found that “continuous training gives 50% net higher sales per employee”. It’s also known to boost engagement and productivity. To become a continuous learner, start with curiosity.

 

Via OriginLearning.com
          • Before you can form a habit, start with the desire for change and the hunger to learn something new.
          • There’s a mindfulness exercise which transforms the act of eating a simple raising into an act of discovery. The idea is to pay exquisite attention to an ordinary object to illuminate it.
          • Another technique is to find a Ted Talk on a topic on which you are curious. Explore why the topic interests you and what the interest says about you.

The “I wish I had time” learner

Don’t we all wish we had more time to learn. The secret to continuous learning is integrate it among your priorities. Start smaller.

          • Enhance your current routine with great content.
          • Plan ahead for the learning. Create a folder where you add the resources that you want to check out and dig in when the time arises (or better yet, slot it in).
          • Crowdsource. Use social media to ask your busy friends what they’re learning and how.
          • Add reflection into your routine. Continuous learning does not always require outside stimulus. Even writing a 5 minute summary of your day before you sleep acknowledges what you’re learning.

 

Via GreatMindsUnited.com

The “give me more” learner

These curious explorers already have a portfolio of learning. They can recommend the best podcasts, courses, shows and experiences. Many things are helpful for them.

          • It’s critical to find new voices and get outside of the echo-chamber of resources that reinforce the same types of learning. We recommend following people with different points of view on social media. Fresh perspectives can also be found by discovering newsletters and videos.
          • Actively exploring new events is key. We recommend creating a calendar of events, finding one day a month to create a calendar. Start with Eventbrite or check out our carefully curated events calendar.

 

Click the image to discover 40+ virtual events

For all continuous learners

Check out these golden resources to spark your curiosity.

          • NPR’s Hidden Brain podcast marries science and storytelling to explore human behavior and understand our unconscious patterns and biases.
          • You never know what you’re going to get from iHeart Radio’s podcast Stuff You Should Know. Topics range from the origins of flamethrowing to true crime stories to Rosa Parks to if dogs can tell time.
          • Explained, a VOX produced Netflix docu series, explores everything from cryptography to why diets fail to the origins of athleisure to the world of k-pop.
          • Zenhabits is a blog dedicated to simplicity and mindfulness among chaos. This thoughtful and actionable resource is packed with provoking thought-pieces and practical actions.
          • LinkedIn Learning offers a selection of courses taught by professionals in the field.

 

Via Medium.com

 

Curiosity is the heart of continuous learning. While there are many benefits around continuous learning, it’s not just benefit-driven. You can cross fertilize outside your silo and explore new ways of practicing continuous learning.

Must Connect

To learn more about continuous learning principles, practices, and mindsets check out the LinkedIn Live event we held in which our CEO Zach Braiker shared his insights and experiences.

Get Unstuck When Complexity Strikes

Although refine+focus is seasoned at building strategy, creating diversity, and strengthening brand positioning, the events of the past few months have caused us to reflect on our methods, values, and culture in new ways. Here are a few of the processes we’ve turned to and how we applied them when making decisions about communicating our approach to the pandemic and Black Lives Matter.

 

Step 1: Identify simultaneous complexity and simplicity

 

When you encounter complexity in decision making, clarify why it’s complicated. By identifying the complexity, rather than feeling overwhelmed by its abstractions, it’s easier to manage. Once you’ve discovered the factors that create complexity, rank them. Spend the most time reflecting on the highest ranked elements of complexity.

If you’re getting lost in the complexities, start by identifying all the stakeholders and opinions you are trying to juggle. This online interactive tool will help you plot out the stakeholders and their importance.

Via MindTools.com

 

Spend equal time reflecting on simplicity as you do pondering complexity. Ask yourself – in what ways is this challenge simple? Just asking the question may bring some clarity. For us responding to Black Lives Matter, this question led us to our core value of compassion. 

Check out this great article on the complexity bias to understand our human tendency to over complicate things, plus, get tips on how to return to simplicity.

Via ResearchAffiliates.com

 

Step 2: Determine what is needed to create clarity

How do you move forward when you’re stuck? One way is to ask this question: If we only knew X, we would have clarity, so, what’s X? Solving for X, or what’s standing in the way of clarity, is a fast way to get there. Try it!Check out this Forbes’ article from a clarity strategist that’s packed with thought exercises to help you achieve clarity.

 

Via EnchantingMarketing.com

 

Step 3: Define a Position

It’s nearly impossible to be timely, authentic, and helpful if you don’t know where you stand. We’ve seen it in ourselves and our clients – the clearer you know where you stand and what you stand for, the easier it is to create compelling human content. At refine+focus, once we decided that our core value of compassion would guide us through these complicated times, things became clearer. Ultimately, we chose to celebrate brilliant black voices to help our audience gain a deeper understanding and appreciation of present times.

Check out this article on companies that embraced their positions and reaped the rewards for it.

 

Via BenJerry.com

 

It’s okay to be stuck for a time, especially if you’re learning while you’re stuck. But when you’re merely spinning your tires, that’s when we invite you to try the three exercises we’ve shared.

Ask yourself: What makes this decision simple and complex? What’s needed to solve this problem? What’s my true position on this topic? Don’t expect great writing until you have this clarity.

Still stuck? Let’s get on Zoom and try it together. Send us an email at hello@refineandfocus.com.

The Next Big Thing in E-commerce: Brick and Mortar

Just a decade ago, many people believed that the future of retail was online. Now, it seems like e-commerce needs brick-and-mortar to fly higher. 

In 2017, Amazon, the world’s biggest e-commerce player took a surprising move. It acquired Whole Foods and hence controlled more than 450 physical stores. It was enough to raise analysts’ eyebrows: where is the online “game” heading? For example, Warby Parker has also been opening more physical stores. Personally, I thought these physical stores would be a complete failure, particularly because at the beginning Warby Parker said that they would only focus on online channels. 

These efforts may seem counterintuitive, especially because online channels themselves are still growing significantly. Driven by my curiosity and simple logic, there are  3 key reasons why companies are heading back into the brick-and-mortar ecosystem.

Physical Experiences Matter

Let’s imagine that you have a holiday party coming up and decide to buy a new outfit at an online channel. Naturally, someone will get worried whether the size will exactly match their needs or not. That’s one of the critical pain points (a.k.a unsolved gap) in the online shopping experience.

Regardless of how sophisticated and convenient online channels are, consumers still miss certain elements from the in-person experience. As an example, my cousin still wants to hear advice from store assistants regarding which outfit to choose. She is willing to sacrifice a big online discount and come directly to the store to experience the product first hand. 

As a PWC report argues, human interaction is the key of consumer experience. An NRF survey shows that 60% of shoppers are driven into physical stores to try out products and see product demonstrations. They would rather have the option to test equipment before purchasing than return it for a full refund after the purchase online. 

Scott Tanner, CEO of Boll & Branch confirmed this rationale and said, “The main reason consumers wouldn’t buy our product online was because they wanted to be able to feel it themselves. We are remedying that with our physical locations.” This trend is real and not just an attempt to test the waters.

Source: SoftwareAdvice

A Halo Effect from Omni-channel

As for the previous generation, my parents are less confident in online channels that have no physical stores; they simply worry they might get fooled. LandUseUSA discovered that consumers are most loyal to brick and mortar stores with an online presence. With so many players in the online space, it is getting more challenging to stand out from the crowd. 

A combination of e-commerce capabilities and a brick-and-mortar experience results in omni-channel experiences that solidifies brand loyalty. This approach allows shoppers to order products online, pick them up at stores, and even try them on before they commit to the purchase. Some argue that they may even end up buying additional items in the physical store, although their initial trip was just to pick up online purchases. Through discrete observation, I’ve noticed that more often people end up buying additional items when picking up their online orders at retailers such as Target. It starts by finding interesting products in the entrance and culminates in  being tempted by other sections of the store. 

Building physical stores comes with a significant investment. However, businesses always find a way out. Marc Jacobs, a recognized fragrance brand tested the water by opening pop-up stores and accepted “social currency” in exchange for its product. This pop-up tactic promotes brand awareness while gauging performance before committing to a long-term store lease. More brick-and mortar locations mean more people talking about your brand since they have seen it in real life. Visit CNU for additional data.

The E-commerce Game has One Prize: Efficiency 

All businesses are oriented towards creating value, and e-commerce is no exception. Back to my cousin’s story: if she has to buy a product online, she will pick it up at the store. She wants to check it directly and make a quick decision whether she wants to take it or return it. Amazingly, big e-commerce captures my cousin’s behavior within their consumer pool and monetize that insight. Amazon claimed that by bringing a return locations within 15 miles could lower its per-package shipping cost roughly from $10 to $2.

According to Salesforce, the majority of people still start product searches online but buy the products at the physical stores. If consumers are buying at stores, then they don’t need to pay the shipping cost, which helps save money in the  expense equation. Target CEO recently said, “When Target fulfills an online order through in-store pick up, about 90% of the order cost goes away.” Both savings are achieved by leveraging a brick-and-mortar approach. It absolutely leads to a huge amount of potential savings for brands. 

At the end of the day, brick and mortar is something that can’t be avoided by e-commerce business. Both channels exist to complement each other, not to kill one another. 2020 is around the corner, and businesses are starting to set up battle strategy for the upcoming season. 

If you have an online business and are curious about how to equip yourself with the most relevant channels and go-to-market strategy, our team will be happy to help — Message us at hello@refineandfocus.com and let’s talk. 

Cover picture by Blake Wisz via Unsplash 

 

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