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Is Seductive Design the Key to Sustainability?

May 12th, 2017 by


May 23, 2017 5:30 pm - 8:30 pm

Boston (Wolf Greenfield, 600 Atlantic Avenue, 23rd Floor, Boston)

600 Atlantic Avenue, 23rd Floor, Boston

Design has long played a critical role in translating technology’s potential into desirable experiences for consumers, and viable opportunities for businesses. Today, as the decentralization of energy and the proliferation of related IoT devices increases, design and technology have the power to revitalize “forgotten” products, systems, and experiences – from thermostats to solar panels to power plants.

Currently, the energy conversation largely rests on climate change and economics as the drivers. To most beyond early adopters, this is not enough. Can design’s influence bring more people into the energy world by tapping new emotions, like desire, excitement, or delight?

Join us for a night discussing how we might bring more design into energy, and bring the mass market into things like home efficiency, solar energy, and EV’s. We will convene a panel of speakers and presenters to discuss how we might refresh the clean energy conversation.



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