Introduction to Product Launches

May 12th, 2017 by

Since 2009, Mass Innovation Nights (MIN) has helped launch nearly 1,000 new products from companies that have collectively received more than $1.3 Billion in funding. Bobbie Carlton, the founder of MIN, will talk about what has made MIN such a successful platform for launching new products and how you can use the lessons learned by others to help your company get more exposure and be more successful. Bobbie will also walk you through the product launch process and talk about the concept of crowd-promoting – building a community to help promote your business or products.

This program is part of McCarter & English’s ongoing series on legal and business topics for entrepreneurs and emerging companies. Programs are held once or twice each month and are open to members of the CIC and their guests, as well as to the greater Boston entrepreneurial community. Contact: Benjamin Hron, 617-449-6584, bhron@mccarter.com, @HronEsq