Consumer Behavior in the Global Marketplace in the Time of Coronavirus

April 6th, 2020 by

Professor Carlos Torelli will discuss how a global crisis impacts the psychological responses of consumers in global markets and consider how organizations can overcome and address resulting consumer concerns and needs. He will review the psychology of consumers’ responses to threats associated with infectious diseases, as well as the cultural differences in reactions to safety concerns. Professor Torelli will also address questions from the participants.