Marketing to WomenWomen hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that 91% of women b…
Innovation You Can EatAt refine+focus, we believe in the power of storytelling. Sometimes, all it takes to tell an impactful story is the right analogy. One of our favorite…
From Plan to ActionYou’ve done the research, planned the plan, and developed a strategy. You’re ready to move into the action phase—and here’s how you ensure you…
Ask Better QuestionsThere are generic and overused questions, and there are questions that resonate, excite, and cut through. Asking the right questions can stop people i…
Why A Few Succeed At Innovation When Many FailEvery so often we have been asked questions like how to survive crises or how to adapt when circumstances change so quickly.
The answer is simple….
