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Purnima Thakre
Nov 7, 20162 min read
Building a Successful Platform?
This post is written by Hemakshi Meghani of IndusAction and Harvard Kennedy School of Government It is really easy to get trapped in our...
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Purnima Thakre
Oct 21, 20161 min read
Problem Solving is a Child’s Play
When we were kids we learnt to draw, make things and tell stories when we leant to read and write. As we grew older we only remembered to...
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Purnima Thakre
Sep 22, 20164 min read
Learn about the Business Model Transforming the World: Getting Started with Platforms
A colleague asked me to clarify the jargon surrounding the word “platform.” From his standpoint, platforms were overhyped, and he didn’t...
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Purnima Thakre
Jan 30, 20152 min read
WHAT IS REVERSE ENGINEERING?
Reverse engineering. The term smacks of clandestine military operations, gleeful scientists in white coats, reversible programming. And...
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Purnima Thakre
Jan 30, 20152 min read
LOOKING FOR DATA IN ALL THE WRONG PLACES: MINING TWITTER FOR CONSUMER PURCHASING INTENT
Emerging research on the political implications of social media suggests that, when it comes to forecasting election results, Twitter...
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Purnima Thakre
Jan 27, 20153 min read
DAREDEVILS: HOW MONSTER ENERGY FORECAST THE RISE OF A FRINGE SPORT TO A BILLION-DOLLAR TUNE
For marketers in sports and entertainment, one of the best strategies to capture core consumers is to identify a hot trend before its...
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Purnima Thakre
Jan 27, 20151 min read
Disruptive Collaboration: A Very Merry Unconference To You
CASE STUDY: OPPORTUNITY COLLABORATION The purpose of the Opportunity Collaboration, which organizes business retreats for nonprofit...
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Purnima Thakre
Jan 27, 20152 min read
Switching to Consulting Career: What Can You Do About Yourself?
Coming from another career, switching to consulting can raise a whole set of problems. The external seem evident—dealing with case...
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