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May 15th, 2020 by Melissa Dalarossa

To rally against the havoc of COVID-19, the fashion sector must make innovative changes to its design and production process. Pre-COVID Sustainability, digitization, and innovation were predicted to be top trends for the fashion industry. A recent report released by Business of Fashion and McKinsey reinforces the topicality of those … Continue reading Fashion in the Face of COVID-19

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May 14th, 2020 by Channing Capacchione

Small businesses are the heart of our communities — they sponsor our little league and provide the perfect place for first dates. When we think ‘local’, it’s these businesses that give the word meaning.  refine+focus wants to honor Boston area small businesses’ unwavering commitment to community and creativity by celebrating … Continue reading Small but Mighty: Local Businesses Bringing us Together

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May 7th, 2020 by Catherine Cheng

As consumers adjust to a new normal, some brands are excelling at capturing consumers’ attention through their thoughtful and responsive marketing strategies. The source of this success is the deep relationships that the brands are forging with their customers.  refine+focus has compiled best practices for branding that fosters these connections, … Continue reading Branding that Connects: How to Earn Attention in Times of Crisis

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May 1st, 2020 by Catherine Cheng

We all know that to connect with a consumer, we must first understand them. For parents, families, and students alike, the same question is dominating everyone’s mind: what will back to school look like this fall? For some answers, we turned to other countries and education experts. Here’s what happening … Continue reading Back to School: Facing the Big Question on Our Minds

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April 22nd, 2020 by Catherine Cheng

When life is no longer “business as usual”, brands cannot continue as usual. We all know the importance of doing the right thing in the face of COVID-19, so here’s the research and a roadmap for how to best respond and why.  Maintaining brand trust during the pandemic is essential. … Continue reading Your Roadmap to Build Brand Trust during COVID-19

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April 15th, 2020 by Catherine Cheng

Gratitude is proven to make you healthy and happier. According to research gathered by Harvard Health, gratitude can boost happiness, improve your sleep, and brighten your outlook. Here’s how to start practicing it right now.   MUST TRY It’s as simple as Stop Look Go. Check out monk and interfaith … Continue reading The Way Through: The Gratitude ‘How-To’

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April 9th, 2020 by Catherine Cheng

  Our team at refine+focus is here for you. During the quarantine, expect content, community, caring and collaboration from us every day. We recently held our signature event, Curiouser & Curiouser. Read all about it and the fascinating selections from our team below. We’ve curated a *must-attend* list of real-time … Continue reading Virtual Curiouser & Curiouser: Insights from Our April 2020 Innovation Showcase

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April 2nd, 2020 by Catherine Cheng

In times of uncertainty, it’s the people who pivot who are best prepared. While COVID-19 has sent plenty of businesses spinning into crisis mode, others have shown great agility and ingenuity by pivoting to thrive during these uncertain times. From dog walkers delivering groceries to cannabis companies producing hand sanitizer, … Continue reading The Big Pivot

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March 26th, 2020 by Zach Braiker

The Event In times of uncertainty, our community found great comfort in the digital Curiouser event we hosted this week. If you’ve attended past Curiousers, you know it’s about building relationships with amazing people and sharing exceptional ideas. The same concept stood true for the virtual edition.  The Highlights  Zach … Continue reading Virtual Curiouser & Curiouser: Insights from Our March 2020 Innovation Showcase

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March 25th, 2020 by Carolina Fowler

  Busy parents have to balance work and life, and it’s hard! And with so many parents unexpectedly having to work from home with their kids out of school, finding new ways to do that is a challenge. At refine+focus, we’re also learning to juggle, and we’ve found some resources … Continue reading Sunshine: Amazing Activities for Kids and Parents

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