Not seeing aScroll to Top Button? Go to our FAQ page for more info. A Blog of Curious Insights - Page 2 of 8 - refine+focus

June 24th, 2020 by Katherine Cruz

  Five years ago, while doing a juice cleanse challenge with a friend, Tracy Miller had a great idea. A health enthusiast, outdoor lover, and soon-to-be entrepreneur, she struggled with the inconvenience of plastic bottles, which failed to preserve the nutrients and freshness of her juice. It was then that … Continue reading 4 Key Lessons From Female Entrepreneur and Sans Bottle Founder

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June 18th, 2020 by Zach Braiker, Catherine Cheng

Continuous learning is a way of life. And like exercise, those who are committed to it see numerous benefits in their health, wellness, and careers. Yet not everyone encounters continuous learning the same way, which is why we must approach the topic differently for each type of person. The Skeptic … Continue reading The Continuous Learner Journey

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June 12th, 2020 by Zach Braiker, Catherine Cheng

Although refine+focus is seasoned at building strategy, creating diversity, and strengthening brand positioning, the events of the past few months have caused us to reflect on our methods, values, and culture in new ways. Here are a few of the processes we’ve turned to and how we applied them when … Continue reading Get Unstuck When Complexity Strikes

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June 10th, 2020 by Isabella Espinosa

With COVID-19 causing a mass shift to remote working for the majority of businesses, could working from home be the future? What was once a limitation, could render a fruitful and creatively liberating professional path. Carolina Fowler, a member of the refine+focus team for over 10 years now who has … Continue reading Empowered Women: How to Have a Life While #WFH, a Conversation with Carolina Fowler

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June 1st, 2020 by Melissa Dalarossa

Brands are increasingly looking for new ways to communicate with their customers and tell their authentic story. Influencer marketing is an effective way to reach customers in an authentic and rewarding way. By understanding how influencer marketing is changing in response to the pandemic, you can consider if influencer marketing … Continue reading The Influencer Influence

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May 28th, 2020 by Catherine Cheng, Melissa Dalarossa

As we adjust to a new normal, many companies are stepping up with their solutions to support remote work and small businesses. refine+focus has compiled a list of many of these companies offering their services for free or significantly reduced charge. For your business’s internal connectivity needs:   Box For … Continue reading Support in COVID: Companies Offering Free Services

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May 21st, 2020 by Catherine Cheng

Vulnerability is a way to access our humanity. Now more than ever, we need to tap into this abundant resource to form deeper connections that bring us together.  We are encouraging you to explore vulnerability in all facets of your life — from forming meaningful connections through your branding, to … Continue reading Vulnerable

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May 15th, 2020 by Melissa Dalarossa

To rally against the havoc of COVID-19, the fashion sector must make innovative changes to its design and production process. Pre-COVID Sustainability, digitization, and innovation were predicted to be top trends for the fashion industry. A recent report released by Business of Fashion and McKinsey reinforces the topicality of those … Continue reading Fashion in the Face of COVID-19

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May 14th, 2020 by Channing Capacchione

Small businesses are the heart of our communities — they sponsor our little league and provide the perfect place for first dates. When we think ‘local’, it’s these businesses that give the word meaning.  refine+focus wants to honor Boston area small businesses’ unwavering commitment to community and creativity by celebrating … Continue reading Small but Mighty: Local Businesses Bringing us Together

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May 7th, 2020 by Catherine Cheng

As consumers adjust to a new normal, some brands are excelling at capturing consumers’ attention through their thoughtful and responsive marketing strategies. The source of this success is the deep relationships that the brands are forging with their customers.  refine+focus has compiled best practices for branding that fosters these connections, … Continue reading Branding that Connects: How to Earn Attention in Times of Crisis

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