refine + focus

Your customer has all the answers. The art, however, lies in being able to gather those insights efficiently and act on them effectively....

refine+focus is all about real, authentic connection. It’s the backbone of our culture, we practice it every day with our team, and we...

Remember the eye-opening 2007 statistic that we spend one-third of our lives working? In the era of remote work where the line between...

Not all organizations approach continuous learning from the same place. Some industries organically attract curious people and companies...

Five years ago, while doing a juice cleanse challenge with a friend, Tracy Miller had a great idea. A health enthusiast, outdoor lover,...

Continuous learning is a way of life. And like exercise, those who are committed to it see numerous benefits in their health, wellness,...

Although refine+focus is seasoned at building strategy, creating diversity, and strengthening brand positioning, the events of the past...

With COVID-19 causing a mass shift to remote working for the majority of businesses, could working from home be the future? What was once...

Brands are increasingly looking for new ways to communicate with their customers and tell their authentic story. Influencer marketing is...

As we adjust to a new normal, many companies are stepping up with their solutions to support remote work and small businesses....

Vulnerability is a way to access our humanity. Now more than ever, we need to tap into this abundant resource to form deeper connections...

To rally against the havoc of COVID-19, the fashion sector must make innovative changes to its design and production process. Pre-COVID...

Small businesses are the heart of our communities — they sponsor our little league and provide the perfect place for first dates. When we...

As consumers adjust to a new normal, some brands are excelling at capturing consumers’ attention through their thoughtful and responsive...

We all know that to connect with a consumer, we must first understand them. For parents, families, and students alike, the same question...

When life is no longer “business as usual”, brands cannot continue as usual. We all know the importance of doing the right thing in the...

Gratitude is proven to make you healthy and happier. According to research gathered by Harvard Health, gratitude can boost happiness,...

Our team at refine+focus is here for you. During the quarantine, expect content, community, caring and collaboration from us every day....

In times of uncertainty, it’s the people who pivot who are best prepared. While COVID-19 has sent plenty of businesses spinning into...

Busy parents have to balance work and life, and it’s hard! And with so many parents unexpectedly having to work from home with their kids...