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Marketing to Women
Women hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that...
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Purnima Thakre
Jan 31, 20212 min read
Innovation You Can Eat
At refine+focus, we believe in the power of storytelling. Sometimes, all it takes to tell an impactful story is the right analogy. It’s a...
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Purnima Thakre
Jan 14, 20212 min read
From Plan to Action
You’ve done the research, planned the plan, and developed a strategy. You’re ready to move into the action phase—and here’s how you...
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Purnima Thakre
Dec 27, 20203 min read
Ask Better Questions
There are generic and overused questions, and there are questions that resonate, excite, and cut through. Asking the right questions can...
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Purnima Thakre
Sep 4, 20202 min read
Tell Better Stories
Not the same stories with more tools, or the same stories on different marketing channels. Better. Stories. Tell Better Stories Start...
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Purnima Thakre
Jul 31, 20202 min read
Everyone Has a Plan Until…
“Everyone has a plan until you get punched in the mouth” — Mike Tyson COVID-19 was the punch in the mouth to many of our best intended...
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Purnima Thakre
Jul 16, 20202 min read
It’s 2020, Learn from Your Customer
Your customer has all the answers. The art, however, lies in being able to gather those insights efficiently and act on them effectively....
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Purnima Thakre
Jun 12, 20202 min read
Get Unstuck When Complexity Strikes
Although refine+focus is seasoned at building strategy, creating diversity, and strengthening brand positioning, the events of the past...
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Purnima Thakre
Jun 1, 20202 min read
The Influencer Influence
Brands are increasingly looking for new ways to communicate with their customers and tell their authentic story. Influencer marketing is...
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Purnima Thakre
Dec 16, 20194 min read
The Next Big Thing in E-commerce: Brick and Mortar
Just a decade ago, many people believed that the future of retail was online. Now, it seems like e-commerce needs brick-and-mortar to fly...
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Purnima Thakre
Dec 9, 20193 min read
To Focus on Growth, Focus on Customer Experience
Customer experience (CX) is more than a buzzword: it is a decision to understand your customer, place their needs at the center of your...
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Purnima Thakre
Dec 6, 20193 min read
Curiouser & Curiouser: Insights from Our November 2019 Innovation Showcase
We hosted the last Curiouser of 2019, coming together as a cozy group of colleagues and friends. As the weather gets colder, our...
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Purnima Thakre
Oct 28, 20191 min read
Empowered Women: How to Navigate the Social Impact Sector, a Conversation with Karen Ansara
Interested in the world of fundraising and philanthropy? Now you have the opportunity to learn more from an industry expert, Karen...
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Purnima Thakre
Mar 13, 20191 min read
Curiouser with Google’s Amrit Dhir
Curious people make the best teachers. They ask insightful questions, follow their instincts and solve problems in unexpected &...
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Purnima Thakre
Sep 22, 20164 min read
Learn about the Business Model Transforming the World: Getting Started with Platforms
A colleague asked me to clarify the jargon surrounding the word “platform.” From his standpoint, platforms were overhyped, and he didn’t...
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