refine + focus

Women hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that...

At refine+focus, we believe in the power of storytelling. Sometimes, all it takes to tell an impactful story is the right analogy. It’s a...

You’ve done the research, planned the plan, and developed a strategy. You’re ready to move into the action phase—and here’s how you...

There are generic and overused questions, and there are questions that resonate, excite, and cut through. Asking the right questions can...

Not the same stories with more tools, or the same stories on different marketing channels. Better. Stories. Tell Better Stories Start...

Your customer has all the answers. The art, however, lies in being able to gather those insights efficiently and act on them effectively....

With COVID-19 causing a mass shift to remote working for the majority of businesses, could working from home be the future? What was once...

Chitra Lele is a world record-holding author of 40 books, who has won over 70 awards and certifications. All before the age of 30. A...