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Marketing to Women
Women hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that...
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Purnima Thakre
Jan 31, 20212 min read
Innovation You Can Eat
At refine+focus, we believe in the power of storytelling. Sometimes, all it takes to tell an impactful story is the right analogy. It’s a...
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Purnima Thakre
Jan 14, 20212 min read
From Plan to Action
You’ve done the research, planned the plan, and developed a strategy. You’re ready to move into the action phase—and here’s how you...
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Purnima Thakre
Dec 27, 20203 min read
Ask Better Questions
There are generic and overused questions, and there are questions that resonate, excite, and cut through. Asking the right questions can...
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Purnima Thakre
Sep 4, 20202 min read
Tell Better Stories
Not the same stories with more tools, or the same stories on different marketing channels. Better. Stories. Tell Better Stories Start...
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Purnima Thakre
Jul 16, 20202 min read
It’s 2020, Learn from Your Customer
Your customer has all the answers. The art, however, lies in being able to gather those insights efficiently and act on them effectively....
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Purnima Thakre
Jun 10, 20201 min read
Empowered Women: How to Have a Life While #WFH, a Conversation with Carolina Fowler
With COVID-19 causing a mass shift to remote working for the majority of businesses, could working from home be the future? What was once...
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Purnima Thakre
Aug 27, 20191 min read
Empowered Women: Improving Productivity Through Mindfulness, a Conversation with Chitra Lele
Chitra Lele is a world record-holding author of 40 books, who has won over 70 awards and certifications. All before the age of 30. A...
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