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Marketing to Women
Women hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that...
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Purnima Thakre
Jan 31, 20212 min read
Innovation You Can Eat
At refine+focus, we believe in the power of storytelling. Sometimes, all it takes to tell an impactful story is the right analogy. It’s a...
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Purnima Thakre
Jan 14, 20212 min read
From Plan to Action
You’ve done the research, planned the plan, and developed a strategy. You’re ready to move into the action phase—and here’s how you...
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Purnima Thakre
Dec 27, 20203 min read
Ask Better Questions
There are generic and overused questions, and there are questions that resonate, excite, and cut through. Asking the right questions can...
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Purnima Thakre
Sep 4, 20202 min read
Tell Better Stories
Not the same stories with more tools, or the same stories on different marketing channels. Better. Stories. Tell Better Stories Start...
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Purnima Thakre
Aug 20, 20202 min read
Unlock Your Creativity Gridlock
Maybe she’s born with it… or maybe she’s worked to cultivate it in her life and career. The word is creativity—not an inherent trait, but...
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Purnima Thakre
Jul 23, 20202 min read
Virtual Curiouser & Curiouser: Insights from our July 2020 Innovation Showcase
As quarantine labors into the summer, refine+focus is here for you with fresh ideas to reignite your wonder. We recently held our...
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Purnima Thakre
Jul 16, 20202 min read
It’s 2020, Learn from Your Customer
Your customer has all the answers. The art, however, lies in being able to gather those insights efficiently and act on them effectively....
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Purnima Thakre
Jul 2, 20202 min read
How to Walk to Your ‘Why’ (if you can’t run it)
Remember the eye-opening 2007 statistic that we spend one-third of our lives working? In the era of remote work where the line between...
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Purnima Thakre
Jun 26, 20202 min read
10X Your Curious Culture
Not all organizations approach continuous learning from the same place. Some industries organically attract curious people and companies...
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Purnima Thakre
Jun 18, 20203 min read
The Continuous Learner Journey
Continuous learning is a way of life. And like exercise, those who are committed to it see numerous benefits in their health, wellness,...
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