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Marketing to Women
Women hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that...
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Purnima Thakre
Jan 31, 20212 min read
Innovation You Can Eat
At refine+focus, we believe in the power of storytelling. Sometimes, all it takes to tell an impactful story is the right analogy. It’s a...
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Purnima Thakre
Jan 14, 20212 min read
From Plan to Action
You’ve done the research, planned the plan, and developed a strategy. You’re ready to move into the action phase—and here’s how you...
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Purnima Thakre
Dec 27, 20203 min read
Ask Better Questions
There are generic and overused questions, and there are questions that resonate, excite, and cut through. Asking the right questions can...
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Purnima Thakre
Sep 4, 20202 min read
Tell Better Stories
Not the same stories with more tools, or the same stories on different marketing channels. Better. Stories. Tell Better Stories Start...
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Purnima Thakre
Aug 20, 20202 min read
Unlock Your Creativity Gridlock
Maybe she’s born with it… or maybe she’s worked to cultivate it in her life and career. The word is creativity—not an inherent trait, but...
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Purnima Thakre
Jul 31, 20202 min read
Everyone Has a Plan Until…
“Everyone has a plan until you get punched in the mouth” — Mike Tyson COVID-19 was the punch in the mouth to many of our best intended...
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Purnima Thakre
Jul 23, 20202 min read
Virtual Curiouser & Curiouser: Insights from our July 2020 Innovation Showcase
As quarantine labors into the summer, refine+focus is here for you with fresh ideas to reignite your wonder. We recently held our...
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Purnima Thakre
Jul 16, 20202 min read
It’s 2020, Learn from Your Customer
Your customer has all the answers. The art, however, lies in being able to gather those insights efficiently and act on them effectively....
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Purnima Thakre
Jul 2, 20202 min read
How to Walk to Your ‘Why’ (if you can’t run it)
Remember the eye-opening 2007 statistic that we spend one-third of our lives working? In the era of remote work where the line between...
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Purnima Thakre
Jun 26, 20202 min read
10X Your Curious Culture
Not all organizations approach continuous learning from the same place. Some industries organically attract curious people and companies...
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Purnima Thakre
Jun 18, 20203 min read
The Continuous Learner Journey
Continuous learning is a way of life. And like exercise, those who are committed to it see numerous benefits in their health, wellness,...
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Purnima Thakre
Jun 12, 20202 min read
Get Unstuck When Complexity Strikes
Although refine+focus is seasoned at building strategy, creating diversity, and strengthening brand positioning, the events of the past...
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Purnima Thakre
Dec 16, 20194 min read
The Next Big Thing in E-commerce: Brick and Mortar
Just a decade ago, many people believed that the future of retail was online. Now, it seems like e-commerce needs brick-and-mortar to fly...
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Purnima Thakre
Dec 9, 20193 min read
To Focus on Growth, Focus on Customer Experience
Customer experience (CX) is more than a buzzword: it is a decision to understand your customer, place their needs at the center of your...
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Purnima Thakre
Dec 6, 20193 min read
Curiouser & Curiouser: Insights from Our November 2019 Innovation Showcase
We hosted the last Curiouser of 2019, coming together as a cozy group of colleagues and friends. As the weather gets colder, our...
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Purnima Thakre
Apr 20, 20173 min read
Curiouser and Curiouser: Insights from our Innovation Showcase
We believe that curiosity is an antidote to prevent obsoleteness and stale growth. We believe it so hard that we made curiosity part of...
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