Customer Centricity

Purnima Thakre

Dec 27, 20203 min read

Ask Better Questions

There are generic and overused questions, and there are questions that resonate, excite, and cut through. Asking the right questions can...

Purnima Thakre

Jul 23, 20202 min read

Virtual Curiouser & Curiouser: Insights from our July 2020 Innovation Showcase

As quarantine labors into the summer, refine+focus is here for you with fresh ideas to reignite your wonder. We recently held our...

Purnima Thakre

Jun 1, 20202 min read

The Influencer Influence

Brands are increasingly looking for new ways to communicate with their customers and tell their authentic story. Influencer marketing is...

Purnima Thakre

May 21, 20202 min read

Vulnerable

Vulnerability is a way to access our humanity. Now more than ever, we need to tap into this abundant resource to form deeper connections...

Zach Braiker

May 15, 20202 min read

Fashion in the Face of COVID-19

To rally against the havoc of COVID-19, the fashion sector must make innovative changes to its design and production process. Pre-COVID...

Purnima Thakre

May 14, 20202 min read

Small but Mighty: Local Businesses Bringing us Together

Small businesses are the heart of our communities — they sponsor our little league and provide the perfect place for first dates. When we...

Zach Braiker

Apr 22, 20203 min read

Your Roadmap to Build Brand Trust during COVID-19

When life is no longer “business as usual”, brands cannot continue as usual. We all know the importance of doing the right thing in the...

Purnima Thakre

Apr 2, 20202 min read

The Big Pivot

In times of uncertainty, it’s the people who pivot who are best prepared. While COVID-19 has sent plenty of businesses spinning into...

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