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October 8th, 2020 by Melissa Dalarossa,

You show up. Lighting strikes. Suddenly, in one week of brilliance, you and your team complete an amazing strategic plan without any issues. You’re the hero, and your company erects a statue of you. We all know this seldom happens. Real life happens. Information is incomplete. People don’t pay attention … Continue reading Your Plan Needs A Plan

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September 24th, 2020 by Melissa Dalarossa

Build Online Communities

These days, the need for meaningful connection is more present and visible than ever before. Brands, marketers, and customers alike are thinking about how they can create and support communities that matter. Bring people together A good community is not just a gathering place for shared interests—it’s an incubator for … Continue reading Build Communities That Flourish

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September 4th, 2020 by Purnima Thakre

Not the same stories with more tools, or the same stories on different marketing channels. Better. Stories. Tell Better Stories Start with your LinkedIn summary section. Imagine you were asked the perfect question that set you up to tell a powerful story. Try it and answer it. For example, “tell … Continue reading Tell Better Stories

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August 20th, 2020 by Melissa Dalarossa

Maybe she’s born with it… or maybe she’s worked to cultivate it in her life and career.  The word is creativity—not an inherent trait, but a skill that anyone can build. It’s the lifespring of innovation, and the difference between lackluster and brilliant work. It’s so significant that LinkedIn named … Continue reading Unlock Your Creativity Gridlock

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August 7th, 2020 by Melissa Dalarossa

At refine+focus, we aim to create community and foster a culture of continuous learning. We recently held our signature event,  Curiouser & Curiouser, which brings these objectives together to grow innovative ideas and build new relationships. Read all about the exciting ideas that our team brought to the table below. … Continue reading Virtual Curiouser & Curiouser: Insights From Our Second July 2020 Innovation Showcase

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July 31st, 2020 by Catherine Cheng

“Everyone has a plan until you get punched in the mouth” — Mike Tyson COVID-19 was the punch in the mouth to many of our best intended strategic growth plans. This created new demand for approaches to planning that incorporate agility and resourcefulness.  Add innovation to your strategic planning The … Continue reading Everyone Has a Plan Until…

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July 23rd, 2020 by Catherine Cheng

As quarantine labors into the summer, refine+focus is here for you with fresh ideas to reignite your wonder. We recently held our signature event, Curiouser & Curiouser, which is dedicated to growing innovative ideas and building meaningful new relationships. Read all about the exciting selection of pieces that our team … Continue reading Virtual Curiouser & Curiouser: Insights from our July 2020 Innovation Showcase

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July 16th, 2020 by Purnima Thakre

Your customer has all the answers. The art, however, lies in being able to gather those insights efficiently and act on them effectively.  Why getting it right matters Sustain growth. If you care about your customer and meet their needs, you won’t need to worry about the competition.  Save resources. … Continue reading It’s 2020, Learn from Your Customer

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July 13th, 2020 by Catherine Cheng

refine+focus is all about real, authentic connection. It’s the backbone of our culture, we practice it every day with our team, and we celebrate it with special team building projects. One project, virtual care packages, illustrates how we do it. Here’s how you can try it with your team. Our … Continue reading A Team & Empathy Building Exercise for You

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July 2nd, 2020 by Catherine Cheng

Remember the eye-opening 2007 statistic that we spend one-third of our lives working? In the era of remote work where the line between our professional and personal lives have become increasingly blurred, we can no longer pretend that our purposes are entirely separate too.  Investigating and reflecting on your why … Continue reading How to Walk to Your ‘Why’ (if you can’t run it)

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