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July 13th, 2020 by Catherine Cheng

refine+focus is all about real, authentic connection. It’s the backbone of our culture, we practice it every day with our team, and we celebrate it with special team building projects. One project, virtual care packages, illustrates how we do it. Here’s how you can try it with your team. Our … Continue reading A Team & Empathy Building Exercise for You

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July 2nd, 2020 by Catherine Cheng

Remember the eye-opening 2007 statistic that we spend one-third of our lives working? In the era of remote work where the line between our professional and personal lives have become increasingly blurred, we can no longer pretend that our purposes are entirely separate too.  Investigating and reflecting on your why … Continue reading How to Walk to Your ‘Why’ (if you can’t run it)

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June 26th, 2020 by Catherine Cheng

Not all organizations approach continuous learning from the same place. Some industries organically attract curious people and companies must sustain that curiosity. Other times, organizations need fresh ways to inspire the curiosity of their employees to foster a continuous learning community. Regardless of the starting point, investing in a culture … Continue reading 10X Your Curious Culture

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June 24th, 2020 by Katherine Cruz

  Five years ago, while doing a juice cleanse challenge with a friend, Tracy Miller had a great idea. A health enthusiast, outdoor lover, and soon-to-be entrepreneur, she struggled with the inconvenience of plastic bottles, which failed to preserve the nutrients and freshness of her juice. It was then that … Continue reading 4 Key Lessons From Female Entrepreneur and Sans Bottle Founder

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June 18th, 2020 by Zach Braiker, Catherine Cheng

Continuous learning is a way of life. And like exercise, those who are committed to it see numerous benefits in their health, wellness, and careers. Yet not everyone encounters continuous learning the same way, which is why we must approach the topic differently for each type of person. The Skeptic … Continue reading The Continuous Learner Journey

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June 12th, 2020 by Zach Braiker, Catherine Cheng

Although refine+focus is seasoned at building strategy, creating diversity, and strengthening brand positioning, the events of the past few months have caused us to reflect on our methods, values, and culture in new ways. Here are a few of the processes we’ve turned to and how we applied them when … Continue reading Get Unstuck When Complexity Strikes

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June 10th, 2020 by Isabella Espinosa

With COVID-19 causing a mass shift to remote working for the majority of businesses, could working from home be the future? What was once a limitation, could render a fruitful and creatively liberating professional path. Carolina Fowler, a member of the refine+focus team for over 10 years now who has … Continue reading Empowered Women: How to Have a Life While #WFH, a Conversation with Carolina Fowler

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June 1st, 2020 by Melissa Dalarossa

Brands are increasingly looking for new ways to communicate with their customers and tell their authentic story. Influencer marketing is an effective way to reach customers in an authentic and rewarding way. By understanding how influencer marketing is changing in response to the pandemic, you can consider if influencer marketing … Continue reading The Influencer Influence

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May 28th, 2020 by Catherine Cheng, Melissa Dalarossa

As we adjust to a new normal, many companies are stepping up with their solutions to support remote work and small businesses. refine+focus has compiled a list of many of these companies offering their services for free or significantly reduced charge. For your business’s internal connectivity needs:   Box For … Continue reading Support in COVID: Companies Offering Free Services

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May 21st, 2020 by Catherine Cheng

Vulnerability is a way to access our humanity. Now more than ever, we need to tap into this abundant resource to form deeper connections that bring us together.  We are encouraging you to explore vulnerability in all facets of your life — from forming meaningful connections through your branding, to … Continue reading Vulnerable

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