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March 1st, 2021 by Purnima Thakre, Melissa Dalarossa

Women hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that 91% of women believe advertisers don’t understand them.

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February 1st, 2021 by Purnima Thakre, Melissa Dalarossa

At refine+focus, we believe in the power of storytelling. Sometimes, all it takes to tell an impactful story is the right analogy. One of our favorite analogies combines two of our passions: cooking and innovation.

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January 14th, 2021 by Zach Braiker, Melissa Dalarossa

You’ve done the research, planned the plan, and developed a strategy. You’re ready to move into the action phase—and here’s how you ensure your success.

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December 28th, 2020 by Zach Braiker, Melissa Dalarossa

There are generic and overused questions, and there are questions that resonate, excite, and cut through. Asking the right questions can stop people in their tracks and even lead to a transaction or a new business opportunity.

We at refine+focus have seen firsthand the power of a good question to transform and enrich communication. Whether it’s in a business or personal setting, here’s how you can enhance your questions to get the results you want.

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December 18th, 2020 by Purnima Thakre, Melissa Dalarossa

Every so often we have been asked questions like how to survive crises or how to adapt when circumstances change so quickly. The answer is simple. You learn to innovate, continuously and consistently. You may be great at tech innovation, but if you don’t consistently learn to match your tech … Continue reading Why A Few Succeed At Innovation When Many Fail

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October 27th, 2020 by Zach Braiker, Melissa Dalarossa

We’ve all had bad networking experiences, but how many of us can say we’ve had great ones? The kinds with meaningful exchange and lasting connection? It all boils down to your mindset: when you lead with authenticity and an entrepreneurial attitude, every networking experience has the potential to be amazing. … Continue reading Reclaim Authentic Networking

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October 8th, 2020 by Zach Braiker Melissa Dalarossa

You show up. Lighting strikes. Suddenly, in one week of brilliance, you and your team complete an amazing strategic plan without any issues. You’re the hero!

We all know this seldom happens. Real life happens. Information is incomplete. People don’t pay attention in meetings. Major conflicts surface. What you thought you were solving for has changed—and you didn’t get the memo.

You can avoid this. You can de-risk your planning process by “planning the plan.”

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September 24th, 2020 by Melissa Dalarossa

Build Online Communities

These days, the need for meaningful connection is more present and visible than ever before. Brands, marketers, and customers alike are thinking about how they can create and support communities that matter. Bring people together A good community is not just a gathering place for shared interests—it’s an incubator for … Continue reading Build Communities That Flourish

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September 4th, 2020 by Purnima Thakre

Not the same stories with more tools, or the same stories on different marketing channels. Better. Stories. Tell Better Stories Start with your LinkedIn summary section. Imagine you were asked the perfect question that set you up to tell a powerful story. Try it and answer it. For example, “tell … Continue reading Tell Better Stories

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August 20th, 2020 by Melissa Dalarossa

Maybe she’s born with it… or maybe she’s worked to cultivate it in her life and career.  The word is creativity—not an inherent trait, but a skill that anyone can build. It’s the lifespring of innovation, and the difference between lackluster and brilliant work. It’s so significant that LinkedIn named … Continue reading Unlock Your Creativity Gridlock

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