Women hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that 91% of women believe advertisers don’t understand them.
You show up. Lighting strikes. Suddenly, in one week of brilliance, you and your team complete an amazing strategic plan without any issues. You’re the hero!
We all know this seldom happens. Real life happens. Information is incomplete. People don’t pay attention in meetings. Major conflicts surface. What you thought you were solving for has changed—and you didn’t get the memo.
You can avoid this. You can de-risk your planning process by “planning the plan.”
Most of us wish we could write well, many of us want to write a book. Not many of us know how-to and where-to start or what-to-do. That’s why award winning author Jody Seay, awesome person that she is, shares her experience of writing. So that we can learn and may be write a book …