purnima

Marketing to Women

Women hold an immense amount of buying power, driving an estimated 70-80% of all consumer purchasing decisions. Yet research shows that 91% of women believe advertisers don’t understand them.

Plan for Your Strategic Plan

You show up. Lighting strikes. Suddenly, in one week of brilliance, you and your team complete an amazing strategic plan without any issues. You’re the hero!

We all know this seldom happens. Real life happens. Information is incomplete. People don’t pay attention in meetings. Major conflicts surface. What you thought you were solving for has changed—and you didn’t get the memo.

You can avoid this. You can de-risk your planning process by “planning the plan.”