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WHAT YOUR CUSTOMER WANTED?

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we deliver radically better action focused insights

We enable marketing and product organizations to understand the magic inside their customers' heads and peek into their deepest desires. With powerful qualitative and quantitative processes and human-centered design, we align entire organizations around their customers’ needs.

This results in a customer-centric strategy that sustains competitive advantage, builds irresistible campaigns, and crafts products that solve problems customers face in their daily lives. We help organizations reach fresh audiences without alienating existing customers.

We accelerate the learning and growth in our clients’ culture. This lets them attract and retain top talent. We dig deep and make our clients more effective and more joyous.

OUR SERVICES

insights lab

Customers and employees hold the power to make you successful

Strategic Messaging studio

Provide the strategy that enables better stories.

continuous Innovation center

Create cultures of belonging, enrich your team’s communication and innovation capabilities.

workshops

Transform your organization through empowering your team with these skills

Strategy and Policy Advisor, UN-Habitat

“With our partnership with refine+focus we have developed new programs and streamlined our strategic thinking and opened up new avenues to boost and strengthen our brand and program. I would recommend anyone with a desire of improving their strategy or program to work with them”

WHY US?

Relentless problem solvers. We solve problems using empathy, strategic thinking, and with a global perspective.

Focused on You. We’re the “anti-big” consulting approach. We work with top clients: enterprise companies, governments, venture backed startups, and many of the most discerning executives across the world. We are highly-responsive strategic partner that cares deeply about your success. We aren’t limited to or by traditional strategic thinking.

Agile & Resourceful. We use trusted global relationships, excellent intelligence, and savvy negotiating to plow through complexity discretely and effectively.

Immersed. We stay current with digital, Web 3, business, tech and social trends with our community. We meet weekly in a co-learning session with industry thought leaders and Gen Z learners to constantly keep ahead.