Month: May 2020

Support in COVID: Companies Offering Free Services

As we adjust to a new normal, many companies are stepping up with their solutions to support remote work and small businesses. refine+focus has compiled a list of many of these companies offering their services for free or significantly reduced charge. For your business’s internal connectivity needs:   Box For Business, a collaborative work software, …

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Vulnerable

Vulnerability is a way to access our humanity. Now more than ever, we need to tap into this abundant resource to form deeper connections that bring us together.  We are encouraging you to explore vulnerability in all facets of your life — from forming meaningful connections through your branding, to connecting in your personal and …

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Small but Mighty: Local Businesses Bringing us Together

Small businesses are the heart of our communities — they sponsor our little league and provide the perfect place for first dates. When we think ‘local’, it’s these businesses that give the word meaning.  refine+focus wants to honor Boston area small businesses’ unwavering commitment to community and creativity by celebrating how they are supporting us …

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Branding that Connects: How to Earn Attention in Times of Crisis

As consumers adjust to a new normal, some brands are excelling at capturing consumers’ attention through their thoughtful and responsive marketing strategies. The source of this success is the deep relationships that the brands are forging with their customers.  refine+focus has compiled best practices for branding that fosters these connections, plus examples of brands doing …

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Back to School: Facing the Big Question on Our Minds

We all know that to connect with a consumer, we must first understand them. For parents, families, and students alike, the same question is dominating everyone’s mind: what will back to school look like this fall? For some answers, we turned to other countries and education experts. Here’s what happening around the world: In addition …

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