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  • Client
    Cold-EEZE
  • Expertise
    Promotions
  • Industry
    CPG

Thrilling Influencers with the Cold-EEZE Celebrity Cold Alert and Care Package Initiative

Following the Cold-EEZE Cold Remedy main directive to help you “Get Well Faster”, refine+focus created the Cold-EEZE Celebrity Cold Alert in 2013, to place Cold-EEZE on the radar of celebrities and influencers, show them that we care about them and secure high profile impressions.

 

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We developed a unique monitoring system focused on celebrities and major influencers in order to find out when they were sick, respond to them in real time and send them Cold-EEZE products in order to thrill them and encourage endorsements. After the success in 2013 in getting endorsements from Jessica Sanchez, Mario Lopez and Christian Beadles, we optimized our efforts, creating a very special Cold-EEZE care package to be sent to sick celebrities and influencers.

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Which resulted in even more success, with endorsements and interactions with Josh Groban, Kristin Chenoweth, Troy Osinoff, Tamera Mowry-Housley and other influencers,for a total of 3.96 Million potential impressions.