The Guardian Media Group
Facilitate revenue growth and business development through innovative digital and social marketing solutions
Strategy: Strategy Consulting. Digital, Mobile, Social
Context: refine+focus provided strategic consulting and training to the managing directors at the Guardian Media Group’s radio division. We also conducted strategy and training workshops with sales managers and program managers for this highly regarded global media brand.
Results: As a result of refine+focus’ recommendations and hands-on training, the Guardian Media Group developing the systems, tools, and in-house knowledge necessary to succeed, then cultivated a thriving digital, social and mobile practice,
“refine+focus has worked with us at Guardian Media Group Radio over the past few years and has provided fantastic insight into digital media commercial strategy. They helped me reﬁne my management style and approach to projects.” - Phill Clark, Group Interactive Development Manager at GMG Radio