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Big idea: Performance Packs

Strategy:  Sampling through social. Celliant is a revolutionary, patented technology used by the world’s leading apparel and bedding brands like T3 Recovery IRONMAN, Reebok, AdidasGolf and Saucony. To enhance consumer awareness, refine+focus launched many successful programs on Facebook targeting runners and triathletes.

Results: 833 samples were created and distributed, resulting in hundreds of powerful testimonials from athletes and real people who have benefited from Celliant. Celliant has leveraged these testimonials in sales and investor material.