facilitate revenue growth and business development through innovative digital and social marketing solutions
Strategy: Social Media Go-to-Market Strategy and Implementation
Context: Audyssey is an electronics company that creates breakthrough audio technology for in home theater systems and car systems. The company engaged refine+focus to create a go-to-market strategy and to implement social media programs for the launch their new phone audio dock sold at Apple Store retail locations.
Results: Audyssey’s iPhone dock won Popular Science’s Best of What’s New Award, earned substantial press coverage by top tier publications including Rolling Stone magazine and built a community of fans supporting product sales and the brand through vibrant, well managed communities on Twitter, Facebook and a blog.
“refine+focus is a partner that works closely to understand how to message in the right way to benefit the positioning of the company and where that message needs to go. refine+focus’ ability to communicate through the organization and to touch so many parts of the company help them deliver great results.” – Robb Mason, VP Audyssey