Big idea: Where Do You Give? We worked with AJWS to conceive a national design competition to re-imagine Tzedakah and philanthropic giving in the 21st century.
Strategy: Community-building for a cause. Engage designers and the Jewish community in a conversation about giving and philanthropy through an integrated online/offline strategy that came to life across an interactive website, blog, YouTube, Twitter and Facebook, plus grassroots marketing initiatives.
Results: Thousands of designers and 85 different Jewish organizations were impacted through online conversation, press and blog coverage, and reinvigorating fresh perspectives on Tzedakah’s purpose.