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June 28th, 2017 by Toria Rainey

With constant and accelerated technological developments, it’s clear that digital marketing is at the forefront of the marketing industry. While it’s definitely important to watch for the latest trends, we at refine+focus also value looking back every once in awhile to understand how we got to where we are, so … Continue reading How Not to Fear Digital Transformation

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June 13th, 2017 by Toria Rainey

It’s the beginning of summer, and many professionals in the marketing industry know what that means; it’s time for Mary Meeker’s annual internet trends report. Some skim this report, some read “best-of” articles and summaries, and some painstakingly go through the 355-slide deck in detail. At refine+focus, we decided to … Continue reading Getting Ahead: Learning 2017 Internet Trends

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June 8th, 2017 by Toria Rainey

We just keep getting curiouser. THE EVENT Following the success of our first “Curiouser and Curiouser” event, this month’s innovation showcase brought together business professionals, nonprofit leaders, problem-solvers, medical students, and scientists to bounce inspiring, innovative ideas off of one another. The night was filled with ideas, all dazzling and … Continue reading Curiouser and Curiouser: Insights from our May 2017 Innovation Showcase

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May 2nd, 2017 by Toria Rainey

That’s the tenet that sparked #TeachMeYouDid, a Star Wars-influenced social campaign that helps celebrate the Yodas in our lives—the mentors and teachers who went above and beyond to take us from students to masters. Everyone can participate in this initiative by simply posting to social media on May 4th, think of … Continue reading Because #TeachMeYouDid

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April 20th, 2017 by Zach Braiker

We believe that curiosity is an antidote to prevent obsoleteness and stale growth. We believe it so hard that we made curiosity part of our corporate culture, and our daily projects. Every week we attend events in marketing, science, innovation, creativity, design and investing. We love exploring the subject matter … Continue reading Curiouser and Curiouser: Insights from our Innovation Showcase

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March 15th, 2017 by Eduardo Pujol

It’s Monday morning and the much-anticipated strategic planning meeting is about to start. There’s one empty chair at the table, however you don’t know who might be missing. Each of your eight peer executives is sitting in front of a carefully printed and stapled business plan that you and your team have spent the past five months drafting. You hope this 40-page pile will help the C-suite make smart decisions and come up with fresh new ideas.

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January 19th, 2017 by Zach Braiker

Shapr has been described as LinkedIn meets Tinder. It’s a social discovery app that promises to help you build your relationships and grow your network. In a matter of a minute or two each day, Shapr delivers

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January 3rd, 2017 by Maclyn Senear

It’s become practically common sense within many marketing circles that companies that develop tightly knit communities around their brands always do better than competitors that don’t.

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November 17th, 2016 by Eduardo Pujol

Treat these trend alerts as the proof that a marketing storm is in the forecast, because those who don’t start to prepare now will face the consequences of poor planning within a year or two, or maybe sooner.

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Marketers can decide whether to pack their snow boots or freeze during this major industry shift where, as Vaynerchuk put it, “the smartphone is now the TV, and the TV is the now radio.”

November 7th, 2016 by Hemakshi Meghani

It is really easy to get trapped in our echo chambers and feel stuck. Innovation needs the right partners, but most importantly diverse partners. refine+focus, among other things, does an amazing job of bringing the best and diverse minds together.

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This firecracker of a team made platforms seem so easy and interesting in this workshop focused on platforms, in their beautiful Boston office.