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September 22nd, 2016 by

bazar-platform

A colleague asked me to clarify the jargon surrounding the word “platform.” From his standpoint, platforms were overhyped, and he didn’t understand why they were getting so much attention. As a strategist with a deep background in digital & transformation, I wanted to address his questions. I’ve set out to … Continue reading Learn about the Business Model Transforming the World: Getting Started with Platforms

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A platform isn’t a new concept, it is simply a way of building something that is open, inclusive, and has a strategic focus. Think of the difference between a roadside store and a shopping center. The mall has many advantages in size and scale and every store benefits from the marketing and promotion done by others. They share infrastructure and costs. The mall owner could have tried to have it all by building one big store, but it would have missed out on the opportunities to collect rent from everyone and benefit from the diverse crowds that the tenants attract.

January 30th, 2015 by

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Reverse engineering. The term smacks of clandestine military operations, gleeful scientists in white coats, reversible programming. And indeed, the beauty of the reverse…

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At refine+focus we see reverse engineering as a mindset, a way of moving forward.  We analyze desired outcomes and devise strategies to get you there.  We use the knowledge of the past to bring us forward towards the future.

January 30th, 2015 by

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Emerging research on the political implications of social media suggests that, when it comes to forecasting election results…

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Determining the optimal balance between tweet quantity and quality will depend on the answer to a more complex question: what comes first, the consumer or the Tweet? Are box-office hits well-tweeted because they are already well-liked? Or, does the mere exposure effect—by which familiarity breeds favorites—make Twitter a real determinant of purchase intent?

January 27th, 2015 by

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For marketers in sports and entertainment, one of the best strategies to capture core consumers is to identify a hot trend before

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According to Jason Belzer, Forbes contributor, “No one tactic that companies and organizations use to reach consumers has undergone more transformation than sponsorship.”

January 27th, 2015 by

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CASE STUDY: OPPORTUNITY COLLABORATION The purpose of the Opportunity Collaboration, which organizes business retreats for nonprofit leaders around the world, is uniquely social: to gather together nonprofit leaders in person for four days of active, ego-less discussion in the hope that an ensemble of doers can spark the cross-fertilization of … Continue reading Disruptive Collaboration: A Very Merry Unconference To You

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And yet, while they maintain a thoughtful social media presence during 51 weeks of the year, the organization has deliberately excluded social media from its retreat experience.

January 27th, 2015 by

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Coming from another career, switching to consulting can raise a whole set of problems. The external seem evident—dealing with case studies, knowing the right firms, etc—but internal factors cannot be underestimated. Purnima Travedi, a former architect with an MBA and Masters of Finance from Hult International Business College, boiled down … Continue reading Switching to Consulting Career: What Can You Do About Yourself?

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“Where do you start?” she asked the room of  aspiring consultants, “be your own consultant.”