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January 3rd, 2017 by Maclyn Senear

Instant Pot

Image Credit: Instant Pot introductory video, minute 2:50 It’s become practically common sense within many marketing circles that companies that develop tightly knit communities around their brands always do better than competitors that don’t. When passionate consumers not only swear by a product or brand but also engage with each … Continue reading When Brand Communities Become Cults—Lessons from Instant Pot’s Social Media Success

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November 17th, 2016 by Eduardo Pujol


Every time we hear a keynote address about marketing trends, it feels like someone is talking about the weather. The climate is always changing (usually for the worse), and yet people never seem to pay attention and keep doing the same old thing. But you can bet the 18,000 attendees … Continue reading Winter is Coming for Marketers – Inbound 2016

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Marketers can decide whether to pack their snow boots or freeze during this major industry shift where, as Vaynerchuk put it, “the smartphone is now the TV, and the TV is the now radio.”

November 7th, 2016 by Hemakshi Meghani


This post is written by Hemakshi Meghani of IndusAction and Harvard Kennedy School of Government It is really easy to get trapped in our echo chambers and feel stuck. Innovation needs the right partners, but most importantly diverse partners. refine+focus, among other things, does an amazing job of bringing the best … Continue reading Building a Successful Platform? A Workshop with Industry Experts Is What You Need.

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This firecracker of a team made platforms seem so easy and interesting in this workshop focused on platforms, in their beautiful Boston office.

October 21st, 2016 by Purnima Thakre


When we were kids we learnt to draw, make things and tell stories when we leant to read and write. As we grew older we only remembered to read and write, forgot the rest. As kids we were curious, not skeptical, we were ready to take risks, we didn’t ever think … Continue reading Problem Solving is a Child’s Play 

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September 22nd, 2016 by Zach Braiker


A colleague asked me to clarify the jargon surrounding the word “platform.” From his standpoint, platforms were overhyped, and he didn’t understand why they were getting so much attention. As a strategist with a deep background in digital & transformation, I wanted to address his questions. I’ve set out to … Continue reading Learn about the Business Model Transforming the World: Getting Started with Platforms

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“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate.”  

January 30th, 2015 by


Reverse engineering. The term smacks of clandestine military operations, gleeful scientists in white coats, reversible programming. And indeed, the beauty of the reverse…

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At refine+focus we see reverse engineering as a mindset, a way of moving forward.  We analyze desired outcomes and devise strategies to get you there.  We use the knowledge of the past to bring us forward towards the future.

January 30th, 2015 by


Emerging research on the political implications of social media suggests that, when it comes to forecasting election results…

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Determining the optimal balance between tweet quantity and quality will depend on the answer to a more complex question: what comes first, the consumer or the Tweet? Are box-office hits well-tweeted because they are already well-liked? Or, does the mere exposure effect—by which familiarity breeds favorites—make Twitter a real determinant of purchase intent?

January 27th, 2015 by


For marketers in sports and entertainment, one of the best strategies to capture core consumers is to identify a hot trend before

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According to Jason Belzer, Forbes contributor, “No one tactic that companies and organizations use to reach consumers has undergone more transformation than sponsorship.”

January 27th, 2015 by


CASE STUDY: OPPORTUNITY COLLABORATION The purpose of the Opportunity Collaboration, which organizes business retreats for nonprofit leaders around the world, is uniquely social: to gather together nonprofit leaders in person for four days of active, ego-less discussion in the hope that an ensemble of doers can spark the cross-fertilization of … Continue reading Disruptive Collaboration: A Very Merry Unconference To You

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And yet, while they maintain a thoughtful social media presence during 51 weeks of the year, the organization has deliberately excluded social media from its retreat experience.

January 27th, 2015 by


Coming from another career, switching to consulting can raise a whole set of problems. The external seem evident—dealing with case studies, knowing the right firms, etc—but internal factors cannot be underestimated. Purnima Travedi, a former architect with an MBA and Masters of Finance from Hult International Business College, boiled down … Continue reading Switching to Consulting Career: What Can You Do About Yourself?

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“Where do you start?” she asked the room of  aspiring consultants, “be your own consultant.”