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March 15th, 2017 by Eduardo Pujol


It’s Monday morning and the much-anticipated strategic planning meeting is about to start. There’s one empty chair at the table, however you don’t know who might be missing. Each of your eight peer executives is sitting in front of a carefully printed and stapled business plan that you and your team have spent the past five months drafting. You hope this 40-page pile will help the C-suite make smart decisions and come up with fresh new ideas.

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January 19th, 2017 by Zach Braiker

Shapr blogpost image 03

Shapr has been described as LinkedIn meets Tinder. It’s a social discovery app that promises to help you build your relationships and grow your network. In a matter of a minute or two each day, Shapr delivers

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January 3rd, 2017 by Maclyn Senear

Instant Pot

It’s become practically common sense within many marketing circles that companies that develop tightly knit communities around their brands always do better than competitors that don’t.

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November 17th, 2016 by Eduardo Pujol


Treat these trend alerts as the proof that a marketing storm is in the forecast, because those who don’t start to prepare now will face the consequences of poor planning within a year or two, or maybe sooner.

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Marketers can decide whether to pack their snow boots or freeze during this major industry shift where, as Vaynerchuk put it, “the smartphone is now the TV, and the TV is the now radio.”

November 7th, 2016 by Hemakshi Meghani


It is really easy to get trapped in our echo chambers and feel stuck. Innovation needs the right partners, but most importantly diverse partners. refine+focus, among other things, does an amazing job of bringing the best and diverse minds together.

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This firecracker of a team made platforms seem so easy and interesting in this workshop focused on platforms, in their beautiful Boston office.

October 21st, 2016 by Purnima Thakre


When we were kids we learnt to draw, make things and tell stories when we leant to read and write. As we grew older we only remembered to read and write, forgot the rest. As kids we were curious, not skeptical, we were ready to take risks, we didn’t ever think we would look stupid if we threw out weird ideas. We were creative.

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September 22nd, 2016 by Zach Braiker


A colleague asked me to clarify the jargon surrounding the word “platform.” From his standpoint, platforms were overhyped, and he didn’t understand why they were getting so much attention. As a strategist with a deep background in digital & transformation, I wanted to address his questions. I’ve set out to write a few posts here, related to my work and thinking on the topic, to both clarify issues and highlight what interests me about the field.

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“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate.”  

January 30th, 2015 by


Reverse engineering. The term smacks of clandestine military operations, gleeful scientists in white coats, reversible programming. And indeed, the beauty of the reverse…

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At refine+focus we see reverse engineering as a mindset, a way of moving forward.  We analyze desired outcomes and devise strategies to get you there.  We use the knowledge of the past to bring us forward towards the future.

January 30th, 2015 by


Emerging research on the political implications of social media suggests that, when it comes to forecasting election results…

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Determining the optimal balance between tweet quantity and quality will depend on the answer to a more complex question: what comes first, the consumer or the Tweet? Are box-office hits well-tweeted because they are already well-liked? Or, does the mere exposure effect—by which familiarity breeds favorites—make Twitter a real determinant of purchase intent?

January 27th, 2015 by


For marketers in sports and entertainment, one of the best strategies to capture core consumers is to identify a hot trend before

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According to Jason Belzer, Forbes contributor, “No one tactic that companies and organizations use to reach consumers has undergone more transformation than sponsorship.”